(Fatherland) - In recent years, tourism trends have changed a lot as many tourists choose winter as the time for their trips.
Grasping this trend, the tourism industry has promoted stimulus activities to increase the appeal of winter tourism. In particular, with the advantage of potential tourism resources, especially landscape, climate, ethnic culture and tourism infrastructure, Lao Cai has implemented programs to attract tourists.
Grasping the trend of tourists choosing winter as the time for trips, Lao Cai has implemented many activities to promote tourism.
In the Tourism Development Strategy, the Department of Tourism has advised the Provincial People's Committee on building unique tourism products, creating differences and bringing emotions to tourists. Winter festival tourism products are identified as one of the focuses of the tourism industry. Grasping the trend, this year, the Provincial Tourism Association has coordinated with businesses to carry out a large tourism stimulus campaign to attract domestic and international visitors.
Specifically, many preferential policies, service discounts of up to 50%, on the basis of quality assurance... have been implemented by the province. Winter tourism products are also promoted and introduced to a large number of tourists such as: Winter Festival held in Sa Pa town; visiting the restored architectural art of Hoang A Tuong ancient mansion, Bac Ha White Plateau Festival; recreating the cultural space of Mong, Tay, Nung, Dao people in Bac Ha district; displaying the art painting exhibition "Bac Ha four seasons of intoxication"; Rose Festival; "White Plateau Dance" performance program; "Brocade and gifts from roses" exhibition space and traditional highland folk games...
Many preferential policies, service discounts up to 50%, on the basis of quality assurance
In addition, the province also promotes winter activities taking place in Sa Pa town such as: Vietnam Mountain Marathon 2024; cultural and musical experience at the fair; traditional folk games of 5 ethnic groups at the cultural space "Sa Pa Convergence of Quintessence"; visiting the winter flower garden, experiencing Oolong tea at the Sa Pa Cherry Blossom Festival 2024; Program to welcome the first guests in 2025...
At the regular meeting in December 2024, evaluating the results of implementing socio-economic development tasks in November and 11 months, deploying tasks for December in Lao Cai province, which took place on December 4, the report clearly stated that the service and tourism sectors achieved many results.
In the first 11 months of 2024, the province has implemented many stimulus solutions, promoted promotion activities, and built many new tourism products. Statistics show that the total number of visitors to Lao Cai in November reached 619,170 (up 51% over the previous month), the cumulative number in 2024 reached 7,379,765 (of which international visitors were 737,823, domestic visitors were 6,641,942), equal to 86.82% of the 2024 plan. Total revenue from tourism reached about VND 2,105 billion (up 48.1% over the previous month), the cumulative number in 2024 reached VND 24,476 billion (equal to 89.99% of the plan, up 15.75% over the same period in 2023).
The strong growth of tourism activities has contributed to boosting production, trade and service activities. Accordingly, total retail sales of goods and service revenue in November reached VND 3,700 billion (up 5% over the previous month, up 7.9% over the same period); accumulated in 11 months of 2024 reached VND 39,231.4 billion (equal to 100.1% of the plan, up 10% over the same period in 2023).
Chairman of Lao Cai Provincial People's Committee Trinh Xuan Truong suggested that departments, branches, units and localities need to be proactive, flexible and resolute in leading, directing, operating and making efforts to organize and implement tourism stimulus programs and activities in the area; strengthen trade management, ensure solutions to balance supply and demand, stabilize the market, and meet people's shopping needs at the end of the year./.
Source: https://toquoc.vn/lao-cai-day-manh-cac-hoat-dong-du-lich-mua-dong-20241205110934404.htm
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