LOF is love
LOF International Dairy Joint Stock Company launches a new logo and message: Committed to creating value with love. LOF's logo features a heart-shaped symbol with a smiley face and warm embraces, expressing love and appreciation for everything we do and give.
LOF is interpreted as “Lots of love”, or: LOF is Love. LOF is committed to creating international quality products, ensuring good nutritional and spiritual values. Each LOF product is created with the highest love for consumers, customers, communities, the environment, employees and investors...
LOF International Dairy Joint Stock Company aims to become the leading food and beverage company in Southeast Asia. LOF currently owns many famous brands: Kun, Ba Vi, Lof, Malto.
LOF factories are invested with equipment and technology imported from Europe. Bau Bang factory (Binh Duong) will be operational in early 2025, with a scale and capacity of up to 300,000 tons of products/year, modern equipment, and fully closed automation technology. In addition to Bau Bang factory, LOF owns two factories - one in Ba Vi and one in Cu Chi - with a total capacity of up to 300,000 tons of products/year, bringing LOF to nearly 1 million tons of products/year by 2025.
LOF aspires to become a billion dollar enterprise
With a 20-year foundation of creating quality, safe products and constantly cultivating good values for the community, LOF is ready to enter a new phase with a new position.
In 2023, LOF company achieved revenue of 6,700 billion VND with a profit of nearly 1,000 billion VND. In addition to the domestic market, LOF has also initially successfully penetrated the international market, currently ranking 2nd in the Cambodian market, and has been present in many countries in the region such as Korea, Japan, China, ... In particular, LOF has many brands that leave a special mark in the community thanks to their contributions of spiritual values to society. ... Kun brand has become a favorite brand in the child customer segment in Vietnam, Cambodia and is very trusted by mothers.
At the 2024 Annual General Meeting of Shareholders, LOF set a net revenue target of VND 7,800 - 8,000 billion in 2024, an increase of 17 - 20% compared to 2023. In the next 5 years, LOF International Dairy Joint Stock Company expects its sales to double and its long-term goal is to become a company with a revenue of billions of USD.
LOF's strategy is to continuously launch new products to enrich its product portfolio and meet consumer tastes. With a commitment to creating value with love, LOF positions the company not only in the beverage industry but also in the food industry. LOF's products serve consumers in a closed circle: from waking up to going to bed, from birth, to adulthood and to old age.
In the international market, in addition to Cambodia and Indonesia, LOF plans to open new headquarters in Southeast Asia. Regardless of the market, all LOF products follow the criteria of high nutritional value, international standards and create new styles and trends of enjoyment. LOF is different in that it puts love into each of its products, the products will not only be delicious, good for health but also bring joy and positivity to everyone.
Mr. Bui Hoang Sang, General Director of LOF International Dairy Joint Stock Company said: “LOF has a vision to become the leading food and beverage company in Southeast Asia with beloved and trusted brands. For consumers, LOF provides highly nutritious, safe, quality products that meet international standards from natural ingredients and say no to preservatives.
LOF constantly develops new products to meet the diverse needs and preferences of consumers, bringing good spiritual values, improving the quality of life and complete satisfaction. LOF develops for a healthy and loving community...”.
Phuong Dung
Source: https://vietnamnet.vn/cong-ty-lof-ky-vong-dat-doanh-thu-ty-do-2306891.html
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