Opportunity to promote Hanoi tourism - Heritage destination

This is considered a good opportunity for the capital's tourism to promote the image of Hanoi as a safe, attractive and quality destination.

Rich in culture and heritage

International tourists choose tourist souvenirs at Hoa Lo Prison Relic. Photo: Do ​​Tam

Held annually, the International Tourism Fair in Hanoi - VITM Hanoi is one of the biggest events of the year for the Vietnamese tourism industry. This is also an opportunity for Hanoi - the country's major tourism center - to clearly demonstrate its role as a "locomotive" with trendy, quality products.

According to the Hanoi Tourism Promotion Center (Hanoi Department of Tourism), the Hanoi tourism booth has the theme "Hanoi - Heritage Destination", introducing heritage destinations such as: Thang Long Imperial Citadel, Temple of Literature - Quoc Tu Giam, Hoa Lo Prison, Bat Trang ceramic village, Van Phuc silk village... In addition, Hanoi also has activities to demonstrate craft villages, introduce cuisine, and West Lake lotus tea.

Deputy Director in charge of Hanoi Tourism Promotion Center Nguyen Huu Viet said that the introduction and exhibition space of Hanoi Department of Tourism will be imbued with cultural and heritage colors with the common symbol being Khue Van Cac. The unit will use LED screens to display images of Hanoi Capital.

In addition, to promote the image of “Hanoi - Come to love”, the unit also arranged miniature scenes for tourists to check-in, introduce publications and gifts of Hanoi. On this occasion, the Hanoi Department of Tourism also organized the Hanoi Tourism Gift Festival (from April 11 to 13) to enhance the experience for tourists.

In preparation for VITM Hanoi 2025, Hanoi Tourism Corporation has a 90m2 booth with the participation of many affiliated units. In particular, Hanoitourist Travel Company and Thang Long GTC Company introduce many attractive domestic and foreign tourism products, especially waterway tourism routes to explore Hanoi's heritage along the Red River.

Tourists experience a waterway tour to explore Hanoi's heritage along the Red River. Photo: Linh Tam

Meanwhile, the Hanoi Travel Association (HATA) has booths introducing tourism products of travel agencies. Vice President and General Secretary of the Hanoi Travel Association Pham Duy Nghia said that the booths will introduce tourism products during the April 30 and May 1 holidays along with summer tourism. The unit will promote connection activities to increase the strength of the capital's travel agencies.

Responding to green tourism

This year, VITM Hanoi 2025 continues to focus on the theme "Developing green destinations, elevating Vietnam tourism", aiming to spread the goal of developing Vietnam tourism towards green and sustainable growth.

Chairman of the Vietnam Tourism Association Vu The Binh said that Vietnam tourism always aims for sustainable development, focusing on green tourism, environmental protection, ecology, and respect for local culture. “VITM Hanoi 2025 emphasizes the green development factor to affirm that it is a strategic, long-term development of Vietnam tourism, enhancing the responsibility of tourism businesses to the community, and at the same time building trend-setting products,” Mr. Vu The Binh shared.

In Hanoi, green and sustainable tourism has been and is being focused on. Director of Hanoi Department of Tourism Dang Huong Giang said that Hanoi always pays attention to developing green tourism, reducing plastic waste, protecting the ecological environment and community culture. Many green and sustainable tourism products have been built recently such as: "Indochinese Architecture in the Heart of Hanoi" walking tour, cycling tour, electric car tour to explore the old town...

At VITM Hanoi 2025, the Hanoi Department of Tourism will coordinate with famtrip organizers to introduce a waterway tourism route on the Red River, exploring the Hong Van ornamental plant village (Thuong Tin district). This is one of the successful tourism models in the direction of green tourism, preserving the landscape, environment and ecology.

On this occasion, many travel agencies in Hanoi will have a strong action program in response to “developing green tourism”. The Hanoi Travel Association will call on the business community to build products that promote sustainable values, reduce plastic waste in tourism activities; and maintain environmental hygiene on the routes.

According to hanoimoi.vn

Source: https://baolaocai.vn/co-hoi-quang-ba-du-lich-ha-noi-diem-den-di-san-post399903.html