PHOTO SERIES: Impressions of Vietnam Online Shopping Day - Online Friday 2024

Online Friday 2024 is the biggest online shopping event of the year, demonstrating the strong progress of Vietnamese goods in the e-commerce era.

On the evening of November 29, the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) opened Vietnam Online Shopping Day - Online Friday 2024: Proudly Vietnamese products stand shoulder to shoulder with global brands. This is the biggest online shopping event of the year for Vietnamese products in the e-commerce era.

Speaking at the opening ceremony, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said that in 2024, Online Friday will enter its 11th year with many innovations, better meeting the needs of businesses and consumers in the digital transformation era.

In particular, the program has the support of the Departments of Industry and Trade across the country and the participation of many content creators on digital platforms, selling Vietnamese products together, creating a highlight to promote Vietnamese products to stand shoulder to shoulder with international brands.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan directed at the ceremony.

Along with that, many Vietnamese manufacturing enterprises, infrastructure and logistics service providers, e-commerce platforms, media agencies and units, digital content creators, etc. have cooperated and connected to implement activities to promote the consumption of Vietnamese goods during the National E-commerce Week and Vietnam Online Shopping Day.

The program "60 hours of Vietnam Online Shopping Day - Online Friday 2024" after being launched on the evening of November 29 will continue to be held on e-commerce platforms, mobile applications and official websites, with a series of shopping discount codes and promotional programs from leading businesses.

Delegates perform the opening ceremony of Vietnam Online Shopping Day - Online Friday 2024: Proud of Vietnamese products standing shoulder to shoulder with global brands

Deputy Minister Nguyen Sinh Nhat Tan emphasized: To ensure the success of the program, the Ministry of Industry and Trade requires participating units to ensure that products have clear origin and are genuine, ensuring the trust of people and consumers when participating in transactions; improving and ensuring consumer experience in the online transaction environment.

At the same time, connecting and creating conditions for Vietnamese businesses to have the opportunity to access and expand the market through e-commerce; controlling promotional and discount programs, ensuring their authenticity, and ensuring the rights of consumers...

According to the reporter's records on the evening of November 29 and the morning of November 30, in the event area, many tiktokers such as Hang Du Muc, Quang Linh Vlog... and brands conducted livestream sessions to bring authentic, intuitive experiences, helping viewers clearly feel the products, from materials, designs to colors...

Some photos recorded at the program:

Online Friday 2024 gathers a large response from businesses, manufacturers, logistics units, and organizations providing digital infrastructure solutions.

The organizers presented souvenir cups to partners accompanying the National E-Commerce Week.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan and delegates visited the TikTok Shop booth at the event.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan and delegates visit a booth livestreaming at the event.

The Online Friday event is not only a modern shopping space but also spreads a strong message about sustainable development, connecting businesses and consumers nationwide.

This is an opportunity for everyone to connect, support Vietnamese goods, experience advanced digital technology, and explore a variety of products from domestic to international, towards a sustainable development of the Vietnamese e-commerce market.

Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan and delegates visited Shopee booth at the event. Within the framework of the event, e-commerce platforms launched thousands of discount vouchers and special promotion programs.

Director of the Department of E-commerce and Digital Economy Le Hoang Oanh visits a booth at the event.

Throughout Online Friday 2024, there will also be the participation of content creators and operators on digital platforms and large e-commerce platforms, to introduce and promote regional specialties.

Hang Du Muc, Quang Linh Vlog livestream selling rice at Vietnam Online Shopping Day - Online Friday

Livestream activities take place vigorously during National E-commerce Week and Vietnam Online Shopping Day - Online Friday

Units performing livestream sales at the time of activation 60 hours Vietnam Online Shopping Day 2024

Many promotional programs, gifts, and discount codes are deployed by units during the 60 golden hours of online shopping Friday 2024.

Livestream sessions provide a realistic, intuitive experience, helping viewers clearly feel the product, from material, design to color.

A large number of consumers directly watched the livestream sessions right at the event.

Consumers are excited about the experiences on the 60-hour golden activation day of Online Friday 2024.

PewPew livestreams, promotes Vietnamese branded products at the event

Consumers experience shopping on Online Friday

The livestream shopping event at Hanoi Children's Palace from November 29 to December 1 is the highlight of this year's Online Friday online shopping.

Source: https://congthuong.vn/chum-anh-an-tuong-ngay-mua-sam-truc-tuyen-viet-nam-online-friday-2024-361720.html