Aspiration to make a mark on the world agricultural map
The product set: Cashew nuts in silk shell, cashew nuts with silk shell, dried macadamia nuts, cashew nuts with garlic and red chili, cashew nuts with lemongrass and chili, cashew nuts with gac honey, cashew nuts with cheese, cashew nuts with original flavor of Gia Bao Group Joint Stock Company, Phu Xuan quarter, Tan Phu ward, Dong Xoai city is one of 32 products/product sets that have just been recognized as typical agricultural products of Binh Phuoc province in 2024; at the same time, it is one of 15 products recognized by the local Department of Industry and Trade as typical agricultural products of the Southern region in 2024.
Ba Tu Binh Phuoc cashew nuts improve product designs to meet diverse customer demands - Photo: Dang Hung
Over the years, the Ba Tu Binh Phuoc cashew brand of Gia Bao Group Joint Stock Company has become a familiar name to domestic customers, especially reaching out to international markets, conquering demanding markets with traditional cashew products and products processed in a closed process, strictly following quality standards. Processed cashews still retain their flavor and nutritional value, winning the hearts of domestic and foreign consumers. Ba Tu cashews are committed to clean, natural products and do not use preservatives - which is also something that domestic and international customers are very interested in.
Enterprises receive certificates of high-quality agricultural products, typical of Binh Phuoc province in 2024 - Photo: Dang Hung
Ms. Hoang Khanh Hoa, Sales Director of Gia Bao Group Joint Stock Company, said: Being granted the certificate of typical agricultural products at the provincial and regional levels in 2024 is a great joy at the end of the year for Ba Tu cashew nuts. Promoting the competitive advantages and strengths of typical agricultural products, Ba Tu cashew nuts will continue to consolidate its position in the domestic market, while promoting exports to other countries. Our aspiration is to mark the Ba Tu Binh Phuoc cashew brand on the world agricultural product map.
Some cashew products of Ba Tu Binh Phuoc - Photo: Dang Hung
Currently, in the Taiwanese market (China), Ba Tu cashew nuts have affirmed their position as one of the brands favored by customers. That is the foundation that helps businesses confidently target other large markets such as Japan, Korea and European countries... To turn their aspirations into reality, Gia Bao Group Joint Stock Company has been building Ba Tu Binh Phuoc agricultural and food processing factory, investing in modern production technology to increase productivity, improve product quality, and at the same time open up export opportunities for other processed agricultural products of the province.
Cherish small opportunities to fulfill big dreams
In 2012, Cong Coffee brand of Cong Phat Company Limited, Tan Tra Quarter, Tan Xuan Ward, Dong Xoai City officially entered the market, bringing consumers "clean coffee products for community health".
Enterprises receiving certificates of typical rural industrial products in the Southern region in 2024 - Photo: Dang Hung
In recent times, with the support and facilitation of the relevant authorities, Cong Coffee has focused on building high-quality, clean coffee products from input materials to final output products, meeting market, economic, technical, social and environmental criteria, paying attention to aesthetics and culture. This year in particular, good news has continuously come to the business when Cong Coffee is one of 20 products honored as high-quality, typical agricultural products of Binh Phuoc province for the 4th time in 2024; one of 32 typical agricultural products of Binh Phuoc province for the 7th time and one of 15 typical agricultural products of the Southern region in 2024.
Ms. Tran Thi Lieu (right), Deputy Director of Cong Phat Company Limited, introduces Cong Coffee products to customers - Photo: Dang Hung
Ms. Tran Thi Lieu, Deputy Director of Cong Phat Company Limited, said that the company's motto is to adapt to each stage. But at any stage, Cong Coffee always determines what value it brings to customers, thereby focusing more on quality, packaging, design and product diversification. "We want to build Cong Coffee into one of the typical products of Binh Phuoc province. I think that big dreams will come true if we know how to cherish every small opportunity. With each small opportunity, we must do our best with all seriousness, putting all our heart, love and enthusiasm into it. When we successfully realize a small dream, the overall picture of a big dream will certainly come true" - Ms. Lieu shared.
Achieving certifications for high-quality agricultural products, typical provincial-level agricultural products, typical provincial and regional agricultural products has further motivated Cong Coffee to persevere with its goals and promote product development. In addition to improving productivity and quality, the company will focus more on packaging and design in an eye-catching and luxurious direction to gradually bring Cong Coffee products to the regional and world level.
In 2024, Dong Xoai city will have 2 products honored as high-quality, typical agricultural products at the provincial level; 5 typical agricultural products/sets of agricultural products at the provincial level; 2 typical agricultural products/sets of agricultural products in the Southern region. |
In fact, being recognized as a high-quality, typical agricultural product, a typical ITNT product contributes to affirming the quality value of the product, the reputation of the manufacturer, increasing the ability to promote, increasing the competitive advantage of the product in the market. This is also an opportunity for businesses and production facilities to build their own brands and sales channels with the companionship, support, and orientation on production development and trade promotion of functional sectors.
With continuous improvement in production and business, the spirit of daring to think, daring to do and being ready to innovate of enterprises, and active support from functional sectors, we believe that Binh Phuoc enterprises in general and Dong Xoai enterprises in particular will continue to grow, improve productivity, quality, product design, expand consumption markets, contribute to the development of local socio-economy, and at the same time move towards building products of national brand level.
Source: https://baobinhphuoc.com.vn/news/4/167079/chat-luong-khang-dinh-thuong-hieu
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