Fate with Moc Chau plateau
Open, friendly, dynamic, enthusiastic with his burning passion, the "8X" guy Nguyen Manh Hung, Director of Happy Land Moc Chau, captivated me with his sincere sharing about his process of working in tourism on the highland. In the story, he told us: I was born in Thuong Tin district, Hanoi City. In 1991, my parents brought the family to Moc Chau to live.
In 2012, after graduating from Foreign Trade University and getting a Master of Business Administration from RMIT University Hanoi, he worked in Hanoi for 5 years, as Deputy Director of Human Resources Management of a famous company in Hanoi. In 2014, he decided to return to Moc Chau to apply for a job at Long Sap Border Gate Customs and then quit his job and followed his own path.
On November 12, 2014, the Prime Minister issued Decision 2050/QD-TTg, approving the "Master plan for the development of Moc Chau National Tourist Area, Son La province to 2030". Seizing the opportunity, Mr. Hung and his family built Hung Anh Specialty Gift Supermarket - the first and largest specialty gift supermarket in Moc Chau at that time. With a variety of designs and quality of products, his family's supermarket welcomed tourists from all regions to visit and shop when coming to Moc Chau. During the business process, he also organized tours for guests to tourist attractions in the area.
During the tours, I noticed that the buckwheat and white mustard flower gardens... have a lot of visitors, they can welcome 1,000 - 2,000 visitors a day, but those flower gardens only bloom seasonally, each season only lasts about 2 months and then cannot be exploited for tourism anymore. Tourists mainly come to Moc Chau in winter.
Moreover, the way to develop tourism in Moc Chau at that time was simply to exploit the natural flower gardens that were available and zoned, with little development of accompanying services. The young man Nguyen Manh Hung wondered: Why does a locality with many favorable conditions for tourism like Moc Chau only develop seasonal tourism? Is it possible to develop and attract visitors in all seasons of the year?
Photo: Character provided
Mr. Hung shared: In 2015, I discussed with my family to invest in Happy Land Moc Chau tourist area because I realized that Moc Chau had just been planned as a National Tourist Area but was lacking attractive destinations, with the desire to create a 4-season flower valley to balance Moc Chau tourism between the peak season - the year-end flower season and the low season - summer, contributing to the colorful picture of Moc Chau tourism, increasing the experience for visitors when coming here.
Sharing his startup idea, he said: The first time was the most difficult, from finding land, building facilities, to building a brand. Then the land fund because at that time there were quite a few projects coming to Moc Chau, so it was difficult to find a large plot of land like the idea he had cherished.
After a period of surveying locations in the area, he chose a valley in Lun village, Muong Sang commune (now Na Lun residential group, Muong Sang ward, Moc Chau town). This is a wild valley, surrounded by majestic mountains on all sides, surrounded by Sap stream, with a very cool climate, separate from residential areas. He decided to choose this place as the location to carry out a project called "Happy Land" which means 'Land of Happiness'.
Mr. Hung shared: Initially, the project implementation encountered many difficulties because at that time, transportation was not convenient, electricity, water, and internet infrastructure were not available, so we had to invest ourselves, so it was very expensive. Moc Chau tourism was still in its infancy at that time, so we did not have friends or colleagues to learn from, but had to go to developed tourist areas, such as Da Lat, Sa Pa, Da Nang, etc. He even went to Thailand and China to learn about the model and find flower varieties suitable for the soil and climate of Moc Chau for 4 seasons.
In the first year of growing flowers in 2016, Moc Chau was hit by ice and snow, so the entire first batch of flowers were ruined. Undaunted, Mr. Hung returned to the Agricultural Academy to seek technical assistance and flower varieties from experts. After many years, he was able to select and domesticate flower varieties such as: Violet, sunflower, marigold, hydrangea... that grow well in Moc Chau all four seasons.
Attractive destination on the plateau
The land did not disappoint the people when Happy Land Tourist Area became known to local and national tourists quite quickly. Because in 2016, Moc Chau's destinations were all based on nature, such as: Dai Yem Waterfall, Ban Ang pine forest, Bat Cave... This area was still very wild, not invested, so Happy Land became a destination that tourists could not miss when coming to Moc Chau.
After 10 years of construction and development, Happy Land Moc Chau has an area of 10 hectares, an attractive entertainment and resort complex on the plateau. The highlight is the colorful flower fields that are carefully tended, harmoniously arranged in a spacious space. Many different types of flowers are grown here. These are fields of fragrant purple violets, bright red cockscombs, fresh sunflowers, blooming brightly, creating a colorful picture for tourists to admire and take souvenir photos.
Coming to Happy Land Moc Chau, visitors can experience thrilling games such as: ATV racing, dry slide "happy slide" or paragliding "happy sky" to see the whole tourist area, beautiful landscapes or peaceful, poetic villages of Moc Chau plateau.
Participate in many unique and exciting games, participate in adventure games for young people, such as: Grass rolling ball, water rolling ball and bump ball; ethnic games; experience being a farmer at Happy Farm. Experience the market at the tourist area displaying and selling specialty products from traditional foods such as buffalo jerky, five-color sticky rice, dried bamboo shoots, to souvenirs.
Visitors can also choose to stay at Happy Land Moc Chau in brightly colored rooms, in traditional stilt houses of the Thai ethnic group with full amenities, cozy for rest and relaxation.
Coming to Happy Land Moc Chau with her family for the weekend, Ms. Lam Phuong Lan, a tourist from Hanoi, shared: The tourist area has a very beautiful, poetic and peaceful landscape. Coming here, we can take pictures, admire flowers and enjoy specialties of the Northwest ethnic groups at the market held at this tourist area. I feel very interesting and impressive. In addition, there are many attractive games organized such as water rolling ball, grass rolling ball. When night falls, everyone gathers around the campfire, singing and dancing very happily.
The unique combination of nature and attractive entertainment facilities has created a distinct mark for Happy Land Moc Chau. For many consecutive years, Happy Land has been a typical tourism business unit awarded certificates of merit by the People's Committee of Moc Chau district, the People's Committee of Son La province, the Vietnam Tourism Association, and VCCI. Currently, Happy Land is creating regular jobs for 40 workers and 15 seasonal workers, of which 80% are ethnic minorities with stable wages.
Burning with passion
Burning with passion for tourism with the goal of “always innovating products to serve tourists”, Mr. Hung is researching investment in cultural tourism at Happy Land Moc Chau. Accordingly, restoring cultural features through community cultural performances, folk games, and street costume festivals.
In particular, the intangible cultural heritages of Moc Chau such as: Rain-praying festival, Het Cha festival, Tha Khenh dance... will be performed on weekends and major holidays. Building cultural villages, bringing in disadvantaged households to stabilize their lives, recreating traditional occupations such as: weaving, embroidery, cuisine, wine making, forging tools... to serve tourists.
It is more respectful to know that Mr. Hung also takes on the role of Chairman of the Best Tour - Moc Chau Tourism Alliance. The alliance was originally established as the Best Tour 2017 association, and in 2018, the Best Tour Tourism Joint Stock Company was established with 5 members. Up to now, the Best Tour Moc Chau Tourism Alliance consists of 11 typical units and individuals of Moc Chau tourism.
Photo PV
Anh Hung informed: Best tour Moc Chau has actively participated in the activities of the Provincial Tourism Association and the People's Committee of Moc Chau town in tourism promotion and advertising. Organize annual famtrip groups for tourism units to survey and update new services to plan tours for each year. Always take the lead in linking to create service chains to improve service quality, customer experience and especially to do sustainable tourism, develop green tourism products.
In 2019, at the 2nd Congress of the Son La Provincial Tourism Association, Mr. Nguyen Manh Hung was elected as Vice President of the Provincial Tourism Association. In his assigned position, Mr. Hung actively advised the Standing Committee of the Provincial Tourism Association to preside over and coordinate the organization of events to promote, introduce and advertise tourism products to members.
At the same time, cooperate with businesses and travel agencies to organize tours and routes, create unique and different tourism products, attract more and more domestic and international tourists to Son La. Gather members to join hands to develop Moc Chau National Tourist Area to become one of the leading tourist areas in the midland and mountainous region of the North; build the Son La hydroelectric reservoir area to become a National Tourist Area; contribute to building Son La to become an attractive destination on the tourist journey through the Northwest.
Mr. Le Trong Binh, Chairman of Moc Chau Town People's Committee, commented: Happy Land Moc Chau tourist area is a prestigious tourism brand on the plateau. Happy Land's tourism products have contributed to diversifying the town's tourism activities and making Moc Chau more known to more people, creating a driving force to promote sustainable and effective tourism development.
Nguyen Manh Hung's entrepreneurial journey has become an inspiration for many young people to learn and follow. Giving advice to young entrepreneurs, Mr. Hung shared: When starting a business, young people need to choose a field that they are truly passionate about, be creative and do the smallest things but bring great value and potential opportunities. Invest enough time and dedication to master the field you choose, first you need to have passion, then set specific goals and be determined to achieve them.
Source: https://baosonla.vn/du-lich/chang-trai-tam-huyet-voi-du-lich-moc-chau-4PJgIi0Ng.html
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