ANTD.VN - The Green SM electric taxi service has just made a remarkable mark with the milestone of 6 million customers after only 5 months of being on the market. With a spectacular "acceleration" and a bold plan to go abroad, Green SM is expected to create a usurpation and soon "redraw" the technology-based ride-hailing market in Vietnam as well as in the region.
“Electric taxi, ride is addictive”
As soon as he got off the signature Cyan electric taxi at the City Post Office, Mr. Nguyen Thai Duong (33 years old, Ho Chi Minh City) was surprised to receive a gift worth 6 million VND from the representative of Xanh SM. "Surprised and happy" were Mr. Duong's feelings when he learned that he was the 6 millionth customer of Xanh SM taxi, recorded on the afternoon of September 29, 2023.
“I am very happy to be a part of the meaningful milestone of Xanh SM on the journey to become a symbol of green and civilized mobility in Vietnam,” Mr. Duong excitedly said.
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| Mr. Nguyen Thai Duong (HCMC) is the 6 millionth customer of Xanh SM. |
Mr. Duong said that his job often requires him to travel by taxi. Although he has only used the Xanh SM service for more than 2 weeks, he really likes it because the electric taxi runs smoothly, has no noise, no emissions, and no smell like traditional gasoline or diesel vehicles. The friendliness and closeness of the Xanh SM driver also impressed the customer.
“I think I will stick with Xanh SM for a long time because the environment is a hot issue, the earth is also warming, using electric vehicles will help reduce emissions and protect the environment,” Mr. Duong shared.
Also from his own experience, Mr. Nguyen Khanh Hoa (23 years old, Hanoi), the 5,999,999th customer of Xanh SM, affirmed that "electric taxi, riding is addictive".
As a programmer and technology enthusiast, Mr. Hoa considers himself a fan of VinFast electric cars - a smart and environmentally friendly vehicle. "For us young people, green living is not simply a movement but has become a lifestyle to both affirm ourselves and create value for society. Choosing zero-emission vehicles such as electric taxis is an act of implementing that civilized lifestyle," said Mr. Hoa.
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| Mr. Nguyen Khanh Hoa (Hanoi) is the 5,999,999th customer of Xanh SM. |
Meanwhile, Mr. Hoang Van Long (31 years old, Binh Duong), the 6,000,001st customer, said that the 3 most suitable words to describe Xanh SM taxi are "Green - Clean - Smart". The construction engineer believes that in the next few years, electric vehicles will become increasingly popular in Vietnam as well as in the world because of their safety, modernity, intelligence and environmental value. Mr. Long himself is very proud that Vietnam can not only produce electric vehicles but also have a pure electric taxi company like Xanh SM.
“Xanh SM is the pioneer taxi brand in Vietnam that contributes to environmental protection. I hope that Xanh SM will develop strongly and reach out internationally so that everyone can join hands to protect the green color on earth,” Mr. Hoang Long hoped. Mr. Long and Mr. Hoa both received gifts worth 3 million VND from Xanh SM to celebrate this meaningful milestone.
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| Mr. Hoang Van Long (Binh Duong, sitting in the back seat) is the 6,000,001st customer of Xanh SM. |
Completely different vehicles with outstanding advantages in service quality are the driving forces that help Xanh SM have impressive "acceleration" steps after only 5 months of "launch". According to calculations, with more than 35 million km of travel, Xanh SM electric taxis have helped reduce the amount of CO2 emitted into the environment equivalent to 1 million trees photosynthesizing in 100 days. Along with that is the amount of nearly 4 billion VND contributed to the Green Future Fund founded by Vingroup to implement activities to create a sustainable future.
Newcomer “redraws” the technology-based ride-hailing market
Xanh SM is considered a taxi company with a lightning-fast "coverage" speed, having been present in 17 provinces and cities after only 5 months of establishment. The company also cherishes a bold goal of expanding its fleet to 30,000 electric taxis and 90,000 electric motorbikes, "greening" at least 27 provinces and cities and 3 Southeast Asian countries in 2023.
Entering the taxi market at a time when 99% of the market share is held by the “old hands” of traditional taxi companies and Grab, Be, Gojek, the “new driver” Xanh SM has to face countless challenges. However, with a two-legged strategy, attacking with exclusive “weapons” and joining hands with big names, Xanh SM has quickly become a “new force” with widespread coverage from North to South.
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| Xanh SM is currently present in 17 provinces and cities nationwide, aiming to cover 27 provinces and 3 Southeast Asian countries by the end of this year. |
In the first “attack”, Xanh SM attracted a large number of customers thanks to its good car strategy and 5-star service quality. The new car lineup, spacious interiors because they are all VinFast electric SUVs, no emissions, no gasoline smell combined with competitive prices and friendly service like a home car make customers “addicted to driving”.
Xanh SM is especially popular with customers with progressive thinking, pursuing a green lifestyle, responsibility for the environment and the future. In addition, the brand also constantly explores "new lands" by continuously launching personalized services, "tailored" for each customer group such as XanhTour, Xanh2School, helping electric vehicles spread more and more widely in the community.
In the second “attack”, right after its establishment, Xanh SM joined hands with Be - the technology-based ride-hailing platform that is currently holding the second position in the market. This move helps Xanh SM quickly access the existing customer base that Be has built over the past 4 years, creating momentum for the taxi company to grow dramatically in terms of sales and market share.
In addition, Xanh SM also strengthens its competitive strength through cooperation with the leading electronic payment platform VNPay, providing customers with more choices and maximum convenience when booking and paying. This is also one of the glues that bind customers to the first 5-star green passenger transport service in Vietnam.
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| The 100% new smart electric vehicle fleet, friendly and professional drivers and 5-star service quality of Xanh SM are increasingly receiving the trust and support of customers. |
Experts say that 6 million trips made in 5 months is a record growth rate that a newcomer in the passenger transport service sector can achieve, especially in a market that has been filled with the footprints of its predecessors. This figure is also a testament to the development potential of Xanh SM with the expectation of becoming a “game changer”, redrawing the technology-based ride-hailing market in Vietnam as well as in the region.
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