Affiliate Marketing Report: Affiliate Marketing Market Overview

Accesstrade Vietnam has just officially launched the Affiliate Marketing 2025 report: Market overview and trends in the affiliate marketing industry.

Affiliate Marketing is a global trend

On January 15, Accesstrade Vietnam, an affiliate marketing platform, officially announced the Affiliate Marketing 2025 Report with in-depth insights into the affiliate marketing market in Vietnam, along with prominent global trends.

This report is a unique document for the business community, providing valuable analytical information, trend predictions, and strategies to help businesses maximize the potential of affiliate marketing in the digital economy.

According to the report, the global affiliate marketing market is on a strong growth trajectory with an expected value of over $40 billion by 2030, demonstrating the increasingly important role of affiliate marketing in multi-channel marketing strategies.

Among them, the Asia-Pacific region has emerged as a region with explosive potential, with a compound annual growth rate (CAGR) forecast to reach 10% in the period 2024-2031. E-commerce is currently leading the way, with platforms such as Shopee, Lazada, and TikTok Shop increasingly asserting their position.

Affiliate Marketing 2025 Report is a comprehensive overview of the affiliate marketing market in Vietnam.

In Vietnam, the affiliate marketing market is entering a period of transformation with major changes in consumer behavior and the development of digital technology solutions.

The report shows that the affiliate marketing industry in Vietnam has achieved impressive growth rates. Accordingly, the market size in 2024 is estimated to reach 700 million - 1 billion USD, 30 times higher than in 2022. In particular, Shopee and TikTok Shop are leading in supporting businesses to optimize processes and expand customer files.

Trends shaping the Vietnamese market include: Livestreaming and KOLs/KOCs becoming important tools to build trust and drive sales. Short videos, platforms such as TikTok, Instagram Reels, and YouTube Shorts are leading the new wave of marketing, helping to increase customer engagement and conversion.

Along with the growth of high-value products, the report highlights the trend of Vietnamese consumers increasingly trusting online shopping for high-value products such as electronics, health & beauty, furniture, and automobiles.

Trends driving the growth of affiliate marketing

The report also highlights key trends in the near future, including: AI and big data, optimizing conversion efficiency and predicting consumer behavior. Livestreaming, growing strongly thanks to its real-time interactivity and high conversion potential.

User-Generated Content (UGC) is trusted by 92% of consumers more than branded content. Exclusive affiliate programs, businesses are increasingly focusing on building their own affiliate marketing systems to control costs and expand scale.

Although the affiliate marketing market in Vietnam is growing rapidly, businesses still face some challenges such as: Partner quality control, limited awareness of affiliate marketing, and competition from large international platforms.

Mr. Do Trong Hung, CEO of Accesstrade Vietnam shares about Affiliate Marketing Report 2025.

However, with the strong development of e-commerce, the increase in social media usage, and the growing influence of KOLs/KOCs, affiliate marketing promises to continue to be an important channel to help businesses grow sustainable revenue.

The Affiliate Marketing 2025 report not only provides detailed statistics but also provides in-depth analysis of typical successful case studies and market trends, helping businesses make effective investment decisions.

Mr. Do Huu Hung, CEO of Accesstrade Vietnam, shared: "Today's report is the result of the dedication of a team of leading experts. Looking to the future, from 2025 to 2030, Vietnam will enter a new era of e-commerce, even a new opportunity for the economy. While 10 years ago, Vietnam's GDP grew by 5-7%, now the Government is targeting double-digit growth (10-15%) in the next decade - a great step forward. This comes from the great advantages that Vietnam possesses."

In addition to the impressive numbers, the Affiliate Marketing 2025 Report also highlights the connection between affiliate marketing and e-commerce in Vietnam. According to research data from Accesstrade Vietnam, an estimated 30% of Shopee's sales come from affiliate marketing programs.

Revenue from affiliate marketing, on average, accounts for 10% of total brand revenue, up sharply from 4% in 2022. Platforms such as Shopee, Lazada, Tiki, and TikTok Shop are estimated to contribute 70% of total e-commerce revenue in 2024.

Source: https://congthuong.vn/bao-cao-affiliate-marketing-toan-canh-thi-truong-tiep-thi-lien-ket-369766.html