According to Mr. Nguyen Huu Mao, Director of Bac Ninh Museum and Tourism Promotion (Bac Ninh Department of Culture, Sports and Tourism), from March 8, the free tour program was implemented with two initial routes, each with two vehicles serving on Saturdays and Sundays. However, the demand of tourists increased, with the number of registrations reaching up to 14 vehicles per day. To meet the demand, Bac Ninh province has flexibly expanded to 4 routes/day, and applied online registration to facilitate coordination. The program will last until June 29, 2025.
Four tours connect prominent destinations of Bac Ninh, including Phat Tich Pagoda, Dau Pagoda, Dong Ho Painting Village, Do Temple, Ba Chua Kho Temple, Diem Village, Phu Lang Pottery... These are also locations appearing in the MV "Bac Bling", creating a special attraction for tourists.
The MV "Bac Bling" is not only an artistic success, but also demonstrates the power of the cultural industry in stimulating tourism. The images imbued with Kinh Bac identity in the MV have aroused the public's curiosity and desire to explore the heritage. The fact that Bac Ninh province quickly launched a free tour following the MV not only meets the needs of tourists but also helps transform interest on digital platforms into actual travel actions.
Responding to this stimulus program, Mr. Luong Duy Ngan, Chairman of the Board of Directors - General Director of Newstar Group, said that the company is actively deploying to bring tourists to Bac Ninh to participate in tours. At the same time, the company also proposed that Bac Ninh province support the cost of transporting tourists from Hanoi and open an additional tour departing from Hanoi every weekend from April 2025 to meet the needs of tourists in the capital.







The implementation of the free tour "Bac Ninh Cultural Quintessence - Heritage Colors" is a testament to the innovation in the local tourism approach. To truly turn tourism into a spearhead economic sector, Bac Ninh needs to continue investing in a sustainable manner. One of the important strategies is to build Bac Ninh into a "heritage studio", where there is a specialized space for filming, performing arts and restoring cultural values with clear copyright. In addition, the community tourism model also needs to be developed in the direction of a new rural model, integrating OCOP products, cuisine and craft villages into the tours to create a unique highlight.




Increasing the length of stay of tourists is also an important factor. This can be done through a system of homestays and cultural villas combined with attractive stories about local history and heritage. At the same time, Bac Ninh needs to promote the application of technology in tourism by digitizing destinations, building electronic relic maps, developing cultural check-in applications, or even bringing the Quan Ho experience to an online platform.
Not stopping there, organizing content creation contests on tourism and culture on digital platforms will help spread the image of Bac Ninh more widely. When tourism is closely combined with creative industries, Bac Ninh can make good use of its existing advantages to not only attract domestic visitors but also reach out to the international market. With innovative thinking in tourism, combined with the strength of popular cultural products such as the MV "Bac Bling", Bac Ninh is affirming a sustainable direction for tourism development in the digital age.
4 free tours, including:
Tour 1: Bac Ninh Museum - But Thap Pagoda - Dau Pagoda - Dong Ho Folk Painting Village - Do Temple - Nam Hong Royal Museum - Vincom Plaza Bac Ninh - Bac Ninh Museum.
Tour 2: Bac Ninh Museum - Phat Tich Pagoda - Kinh Duong Vuong Mausoleum - Phu Lang Pottery Village - Nguyen Cao Temple - Dien Quang Pagoda - Vincom Plaza Bac Ninh - Bac Ninh Museum.
Tour 3: Bac Ninh Museum - Ba Chua Kho Temple - Lonely Tree - Diem Village (visit Cung Temple relic cluster - Ngoc Well, Vua Ba Temple, Diem Communal House, Bac Ninh Quan Ho Folk Song Theater, rest and have lunch) - Ly Thuong Kiet Temple - Communal House relic cluster, Tuong Quoc Temple, Thanh Quang Pagoda - Bac Ninh Museum.
Tour 4: Bac Ninh Museum - Cao Lo Vuong Temple - Le Chi Vien Temple - Grand Tutor Le Van Thinh Temple - Dong Ho Folk Painting Village (lunch and experience activities) - Tam Phu Temple - Phu Lang Pottery Village - Bac Ninh Museum.
Source: https://baolaocai.vn/bac-ninh-bung-no-tour-du-lich-mien-phi-theo-dau-mv-bac-bling-post399277.html
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