Athleisure - How is the global fashion boom happening in Vietnam?

According to Mordor Intelligence, the global sportswear market size is growing at a CAGR of 4.51%, estimated to reach US$272.51 billion in 2024, and is expected to reach US$339.76 billion in 2029.

Characterized by soft, breathable materials and a dynamic style, “athleisure” is a fashion style that can be worn in many different situations, from sports training, walking around town, to going to work or going out. Changes in modern lifestyles, along with the development of the sportswear industry and the influence of celebrities are the main drivers for the explosion of this trend worldwide.

The athleisure style offers comfort and versatility loved by the modern elite.

It can be said that “athleisure” is not only a fashion trend but also a symbol of a modern lifestyle, where health and work are harmoniously balanced. Applying the “athleisure” style brings an easy transition from physical activities to work or leisure activities without changing clothes. This is flexible, saves time, and helps remind and motivate to maintain exercise habits.

Youthful and luxurious athleisure style when combining polo collar and sporty skirt from MIPA.

Like many other countries in the world, Vietnam has also strongly followed the global athleisure trend. With a hot and humid climate, athleisure clothing with cool and stretchy materials is the ideal choice for the Vietnamese elite. The popularity of this style on social media and use by celebrities has promoted the development of athleisure in Vietnam.

In addition, the development of the sports fashion industry in recent years has also brought a diverse shopping "paradise". In Vietnam, the Korean sports fashion brand - MIPA regularly introduces new collections with youthful and diverse colors from materials that have the ability to cool, dry quickly, protect against UV rays and limit body odor during exercise,...

High-quality materials bring luxury style and comfort to sports fashion collections (Photo: MIPA)

With the sophisticated combination of Korean fashion style and advanced technology, MIPA not only creates comfortable and dynamic sportswear, but also brings a luxurious and elegant look, suitable for many different situations. Strongly welcomed by sports players such as golf, tennis, picke ball,.. and also businessmen and celebrities, MIPA sportswear is increasingly popular in the Vietnamese market.

This brand currently has stores in Hanoi, Hai Phong, Nha Trang, HCM and golf courses nationwide. Learn more at: www.mipagolf.vn

PV

Source: https://tienphong.vn/athleisure-xu-huong-thoi-trang-bung-no-toan-cau-dang-dien-ra-o-viet-nam-nhu-the-nao-post1727967.tpo