The move is aimed at countering Apple's declining market share in the region, where rivals like Huawei have successfully integrated AI tools into their products.
DeepSeek is not a good fit for Apple Intelligence
Apple initially chose Baidu as its primary AI partner last year, but it had to change its plans when Baidu's AI models failed to meet the company's standards. Apple then considered AI models from Tencent, ByteDance, Alibaba, and DeepSeek, but ultimately rejected DeepSeek due to its limited team size and experience.
Alibaba’s data advantage, with its wealth of information about users’ shopping and payment habits, has been a big influence on Apple’s decision. This data can help train AI models and provide better personalized services. AI features jointly developed by the two companies have been submitted to China’s cyberspace administration for approval.
Apple wants to accelerate AI deployment in China
The report also pointed out that the deployment of AI tools is crucial for Apple, especially as iPhone sales are expected to decline in the fourth quarter of 2024 due to the lack of AI features. Apple is forecasting strong sales growth in the current quarter, raising hopes of a recovery in demand.
The partnership with Alibaba could speed up the approval process for AI features. iPhone users in China could soon experience a smarter Siri, improved search capabilities, and enhanced personalization options.
The partnership marks a shift for Apple, which has long been known for tightly controlling its ecosystem. To stay competitive in China, Apple is compromising by integrating Alibaba’s AI into its products. This raises the question of whether regional differences could affect Apple’s future products.
Apple’s top priority now is to ensure that iPhones in China are as advanced as those from local rivals. As AI becomes increasingly important to consumers, a partnership with Alibaba could help Apple maintain its position in one of the world’s largest markets.
Source: https://thanhnien.vn/apple-quay-lung-voi-deepseek-khi-dua-ai-den-trung-quoc-185250212145413138.htm
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