AO Smith announces new development strategy in Vietnam market

In nearly 10 years of presence in the Vietnamese market, AO Smith has always researched, grasped, and understood the needs of Vietnamese users, launching water purifiers, heat pump water heaters, and source water purifiers with superior quality, along with a dedicated warranty policy.

A. O. Smith công bố chiến lược phát triển mới tại thị trường Việt Nam- Ảnh 1. — AO Smith has just cooperated with Phu Tien Company Limited as a strategic partner.

In terms of product strategy, AO Smith will continue to bring water purifiers and water heaters for households and industries with advanced technology to increase efficiency and user experience, while still ensuring environmental friendliness. To continue affirming its leading position in the household water purifier industry with high-capacity water purifiers, compact designs, and many safety features, in 2024, AO Smith will be the first brand to launch large-capacity under-counter water purifiers with integrated hot water, bringing a more comfortable life to Vietnamese users.

Regarding the business model, AO Smith Group has chosen Phu Tien Company Limited - a 100% Vietnamese-owned company - as a strategic partner, taking on the entire role of developing the market of AO Smith in Vietnam. Accordingly, Phu Tien will sign a direct contract with AO Smith Group, proactively implement communication and sales activities, build a distribution and dealer system, and take on all repair and warranty activities for genuine AO Smith products in the Vietnamese market.

Mr. Eric Vu - General Director of AO Smith Vietnam Company said: "Throughout the development journey in the Vietnamese market, AO Smith has had many changes in business model, from representative office model, LLC model, to suit each stage of development. Now, when the AO Smith brand has become strong in the Vietnamese market, AO Smith Group completely trusts in handing over the role of market development and business development to a Vietnamese company, a reliable and experienced partner who has cooperated with us for many years. We believe that with strong resources and a large system available in Vietnam, Phu Tien Company Limited will develop the market faster and bring many benefits to Vietnamese consumers".

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