Creating the ultimate music experience destination
As the familiar tune of “See You Again” played, thousands of people at Wonder Square on the night of July 22, without anyone telling them, joined in singing along with Charlie Puth. An unforgettable moment.
It is hard not to be moved because it is extremely rare, or more precisely, than ever before, for music lovers to be immersed in a truly top-notch music festival, with the appearance of the world's top stars, right in Vietnam.
Thousands of Vietnamese tourists were eager to book tickets to Nha Trang, including many tourists of many skin colors and nationalities. “ I had never been to Vietnam until I heard about 8Wonder and Charlie Puth’s special performance ,” said Thierry Marx, 25, a French tourist currently working in Thailand.
For Mr. Tran Nguyen Nam Em, manager of a travel business in Ho Chi Minh City, that is the effect he expects from truly groundbreaking events like 8Wonder.
From 8Wonder, what he hopes is that the Vietnamese entertainment industry will create a buzz with music products and performances at the highest level. For many years, this field in Vietnam, although assessed to have a lot of potential, in reality, development is still fragmented, lacking large-scale investment, weak in both technical infrastructure, sound, lighting and human resources.
According to him, looking at Korea - a country with a huge entertainment industry, Vietnam will learn many great lessons. For example, the way Koreans have created large-scale music festivals over the past decades such as Dream Concert - which has attracted a total of more than 1.5 million music lovers from all over the world over the years, including Vietnamese people.
Or, more famous are the world-famous festivals such as Tomorrowland, Coachella, Ultra Music... It cannot be denied that these are products of high-class entertainment, helping to create sympathy with the world public about the country that organizes the event.
“ More than 8,000 spectators at 8Wonder, although not a very large number, is a great start to build trust in tourists about a Vietnamese entertainment industry that can reach heights not inferior to many countries in the world ,” he said.
“Gold mine” for Vietnam tourism industry
From a high-class product of the entertainment industry, what experts expect is that Vietnam will create an impression in the hearts of tourists, thereby helping Vietnamese tourism to flourish.
In fact, according to Mr. Nguyen Huy Hoang, CEO of Klook Vietnam (online travel platform), international music shows are important to any tourism industry in attracting visitors.
Not only attracting the attention of domestic music fans, famous artists also attract the attention of millions of fans around the world.
This will be a huge source of profit for the tourism industry, and more broadly for the economy. Looking around the world, big concerts have been attracting a huge number of tourists and bringing benefits. For example, the Eras tour in the US by the singer who has won 12 Grammy Awards, Taylor Swift, is estimated to generate 5 billion USD for the US economy.
This is the amount of money from tourists from all over the world who come to the US and spend an average of 1,300 USD for a show, including tickets, accommodation, travel expenses... (according to research by online survey company QuestionPro).
As for 8Wonder and WonderFest, what experts see is an equally huge impact on Vietnam's recovering tourism industry.
In fact, thanks to 8Wonder's special model, this super music festival can even create a stronger push than many old-style music festivals. Because, 8Wonder is not only a place for music lovers to enjoy art but also a place for all visitors to have fun, entertain, and relax with a classy ecosystem at VinWonders and Vinpearl.
Mr. Jurgen Peter Dorr - General Director of Vinpearl Joint Stock Company said: “ Unlike any music festival in the world, 8Wonder is a combination of a music festival and luxury resort - entertainment - golf tourism, honoring the typical strengths of VinWonders destinations. Moreover, for the first time, visitors will experience a “festival within a festival ”.
Mr. Tran Nguyen Nam Em said that the “handshake” between music and tourism in the world is not new. However, even at the world’s largest music festivals, all actual experiences are not synchronized. “ Many big music festivals have to rent venues, and tourism and entertainment services around the venue are also available but independent and many places are spontaneous, lacking uniformity and quality, ” he said.
That is why he sees the potential of 8Wonder - a music festival that he says will provide a complete and high-class experience. Visitors can have fun at VinWonders, relax and enjoy 5-star service at Vinpearl, shop at bustling commercial shops and admire the beautiful scenery of famous landmarks in Vietnam.
This is also the feeling of Thierry Marx. “ We stayed on the island (Vinpearl Nha Trang) for 3 days, there is no shortage of things to do here, everything is really great with the hotel service on the island ”, the French tourist shared.
Further, economist, Associate Professor, Dr. Dinh Trong Thinh sees opportunities for Vietnamese tourism from many impact cycles. “ Vietnamese tourism benefits not only from the thousands of people present in Nha Trang, but also from the indirect impact cycle, when the image of Vietnam reaches millions of people around the world through platforms, and excellent experiences are felt and shared with the community by international friends.
If 8Wonder can create such a positive impact, it will truly be a strong boost for the tourism industry and the economy, " said Associate Professor Dr. Dinh Trong Thinh.
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