Vinamilk announces new brand identity

According to Vinamilk representative, the identity system was implemented methodically and invested carefully, the result of a long year of preparation by leading experts and consultants on strategy and branding in Vietnam and internationally. Vinamilk's new design language is a delicate balance of the core aspects of the brand: Traditional values with new steps and Vietnamese heritage with the aspiration to reach the world.

Vinamilk's new logo is updated from an emblem to a wordmark.

Ms. Mai Kieu Lien and Vinamilk leaders shared about the new brand identity.

In this appearance, Vinamilk introduces 3 specially designed typefaces, a pattern system, and a library of hand-drawn illustrations.

The new identity will be continuously updated across the entire Vinamilk system, including the website, online sales channels, retail points, store systems, and brand publications on product packaging, starting from July 2023.

“The Vinamilk team is always ready to rethink everything we know and explore new ways of doing things. Only then will the Vinamilk brand truly last, reflecting the energy, passion and potential of the Vietnamese people. The next stage is opening up so that each Vinamilk product will continue to accompany you and your loved ones,” the Vinamilk representative added.

Useful
Emotion
Creative
Unique
Wrath