After 1 week in theaters, "The Most Beautiful Summer" has only managed to pocket 2.5 billion VND. The movie's ticket sales are sluggish, pale in comparison to the array of foreign films that are flooding Vietnamese theaters.
Belongs to the youth school genre, The most beautiful summer revolves around a group of college friends with different backgrounds, but accidentally met and became close. They spent their college years together with many memories.
However, misunderstandings and youthful anger lead to incidents, causing the group to break up.
Poor performance at home
As a rare Vietnamese film released in July, the film directed by Vu Khac Tuan was not immediately well received by audiences at home. Officially released in theaters on June 28, until now, after a full week, the work has only earned 2.5 billion VND (data from Box Office Vietnam).
Last weekend, The most beautiful summer earn 1.6 billion VND , with nearly 18 thousand tickets sold out of a total of 1,491 screenings. That is, on average, each screening only sold about 12 tickets - a very low achievement in the first week of release. The project with Minh Du and Khanh Van did not even make it into the top 5 highest-grossing films on the total revenue chart, far behind many names that have been released for a long time such as Doraemon , Grandma's fortune good Inside Out 2...
On the morning of July 3, the film only earned over 100 million VND, not much more than the revenue. Doraemon is how much even though the number of screenings is 3.5 times that of the Japanese film.
Released at the same time as The Most Beautiful Summer , Horror Movie A Quiet Place: Day One now in pocket 14 billion VND , more than 5 times the film of Vu Khac Tuan.
At the current rate of earning money, the film's journey at the box office is expected to face many difficulties. Most likely, The most beautiful summer will be the next Vietnamese film to leave theaters early due to poor ticket sales.
Why is the movie cold to the audience?
Like Knowledge - Znews As predicted earlier, Vu Khac Tuan's brainchild had no chance of becoming a box office hit. The work was released at a time when Vietnamese films were cooling down, losing points after a series of low-quality projects that caused losses for the producer, such as 4th Floor Murder or closest to Claws.
The most beautiful summer must face Hollywood blockbuster again A Silent Land: Day One, along with a number of regional films released at the same time, so the number of screenings is somewhat limited. Not to mention, the names that caused a stir at Vietnamese theaters in the previous weeks such as Inside Out 2 , Grandma's fortune good Kowloon Walled City: Siege has not cooled down much, still maintains its heat after many days of showing.
Therefore, the appearance of The most beautiful summer quite obscure, completely failing to make an impression on the public eye.
However, the unfavorable release time is not the main reason why Vu Khac Tuan's film was ignored at home. The content of the work was criticized for lacking highlights, and having many errors in the script and editing. Belonging to the youth school genre, the school love story was not very impressive or new.
The way the characters are built also has problems when they are superficial and have many psychological conflicts, especially the female characters. This puts a big question mark on the screenwriter's perspective on women when they act abnormally, and cannot determine their ideals and take the initiative to take control of their lives.
The film's setting is also quite messy. The lack of calculation in the interweaving of the present and past narrative makes the film's climax ineffective, leaving the viewer's emotions indifferent. In return, some of the footage and scenes are quite beautiful and pleasing to the eye. Besides, there are also the cast's well-rounded performances, with Minh Du's charm standing out.
But that is not enough. The most beautiful summer hold the attention of the audience. Therefore, the film did not create an effect in theaters, sinking among the high-quality foreign films that are flooding the Vietnamese market.
Even the film's promotion has not been invested in. Closer to the release date, information about the film appeared little in the press, media and social networks, with low recognition. Many audiences did not even know about the appearance of The most beautiful summer at the theater.
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