Take advantage of technology while traveling
Gen Z is using technology in almost every aspect of their travel journey, from using artificial intelligence (AI) to plan their trip in advance, searching for technology amenities and services at their accommodation, to using technology to preserve and share memories after the trip ends.
According to a recent announcement by travel platform Booking.com, 51% of Vietnamese Gen Z travelers surveyed said they feel comfortable relying on technology to create unforgettable travel experiences. 50% shared that they trust AI to recommend less crowded and less-known tourist destinations. 67% would use AI to plan their trip. 57% expressed interest in modern technology-based amenities and services, such as robot waiters or AI-based touchpoints at their accommodations.
Balance solo travel and family travel
For Vietnam’s Gen Z, close relationships play an important role in choosing a destination and how they experience each journey. This generation wants to travel to deepen personal relationships. Social media and digital relationships also help them make decisions about their travel.
According to Booking.com, 64% of Gen Z respondents in Vietnam said they tend to travel with family members, 58% with their parents and 44% with their spouse. 71% were inspired to travel by information shared by friends or relatives on social media.
Gen Z travelers in Vietnam are also not afraid to travel alone. This is shown by the number of 52% of respondents saying they have traveled alone in the past 6 months, and 72% are planning to travel alone in the next 12 months.
Travel in low season to save more
Although travel is an integral part of life, Gen Z is still very concerned about spending wisely. They often travel during the off-season to save money and choose unique experiences for their trip. Notably, up to 62% of Gen Z travelers choose to travel during the off-season to save more money.
In 2024, 62% of Vietnamese Gen Z travelers surveyed shared that they tend to choose short domestic trips lasting from 1 to 4 nights. 52% agreed that the “value for money” factor is quite important when choosing a destination. Therefore, 63% are willing to look for discount codes from loyalty programs to optimize costs as much as possible.
Gen Z Vietnam tends to repeat their habits, with 80% admitting that they have returned to a place they liked and stayed in before, and 66% are looking for hotels to stay in for trips this year. This generation wants a simple, fast and hassle-free experience when booking multiple services at once. When asked about booking tickets to events, 59% of Gen Z respondents tend to book tickets before booking accommodation.
Love vacations and relaxation
Gen Z travelers are more concerned about their physical and mental health. According to a survey, 61% of Gen Z travelers in Vietnam said that the main reason they travel is to relax, and 29% want to connect more deeply with themselves. This explains the rise of wellness-focused tourism, with a trend toward destinations that offer services such as yoga, meditation, and spa treatments and therapies.
Mr. Varun Grover, Country Director of Booking.com in Vietnam, said that Gen Z's travel tastes and trends in Vietnam provide an interesting insight into future travel services: "For this generation, technology, values and connections in relationships are closely related. Traveling is not just about exploring new lands but also a way for them to express their personal identity, where the support of AI and digital tools helps optimize and personalize the experience. It can be said that Gen Z is shaping a more personalized and vivid travel picture, both in terms of the need for authentic, unique experiences or the balance between personal travel and family connection."
VOV.VN - Many Vietnamese tourists choose travel services based on recommendations and reviews from content creators on social media, or use social media to plan their trips. However, many destinations in Vietnam still have a weak presence on online platforms.
Source: https://vov.vn/du-lich/tu-van/tiet-lo-moi-ve-cach-gen-z-di-du-lich-post1133747.vov
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