Once the least potential candidate in the Tet movie race, “Billion Dollar Kiss” has surprisingly performed well after its release. The film is accelerating to conquer the hundred billion revenue milestone.
Between the times The Guardian Quartet Tran Thanh is "alone" in the Tet movie race, the name Billionaire Kiss In recent days, the film has also received much attention from the audience. It is difficult to consider it a box office phenomenon like Tran Thanh's film, but Thu Trang's brainchild is also showing its endurance, even "heating up" much more than the first days of its debut.
Although it was not widely promoted at first, Billionaire Kiss possesses its own "tricks", helping the film increase its recognition and attract attention. Thanks to that, the work firmly held the second place at the box office for many consecutive days, overwhelming the name that was once considered equally talented, Love the wrong best friend by director duo Diep The Vinh/Nguyen Quang Dung.
Thu Trang was right
As of the evening of February 4, exactly one week after its release, Billionaire Kiss revenue recognition 70 billion VND , according to statistics of independent units Box Office Vietnam .
On the same day, the film directed by Thu Trang recorded 13.5 billion VND , with 180 thousand tickets sold out of a total of more than 3,400 screenings. On average, each screening sold 51 tickets - a fairly impressive number compared to the average of Vietnamese films.
The work still maintains the 2nd position on the overall chart, just behind Tran Thanh's project. However, in reality, the revenue gap between the two has narrowed significantly compared to when they were first released. Specifically, The Guardian Quartet pocket 19 billion VND on February 4 (1.4 times) The Billion Dollar Kiss ). While when it first debuted, there were days when Tran Thanh's film's revenue was 5-6 times that of Thu Trang's film. When The Guardian Quartet milestone 100 billion VND , revenue Billionaire Kiss just stopped at 17 billion.
While The Guardian Quartet and Billionaire Kiss galloping at the track, Love the wrong best friend left far behind. The film only collected about 1.5 billion VND On February 4, the total revenue to date has only reached 14 billion. With the current situation, the film by Diep The Vinh/Nguyen Quang Dung has no chance to turn the tide and compete with two compatriots.
Love the wrong best friend Clearly exhausted, the international film lineup also failed to make an impression, the Tet box office race has only two candidates left: The Guardian Quartet and The Billionaire Kiss . In fact, Tran Thanh's film, although it "made a fortune" in the early days, is starting to show signs of cooling down. The reason comes from the mixed reactions of the audience about the quality of the film, causing the speed of making money of The Guardian Quartet no longer overwhelming. On the other hand, Tran Thanh's film also had many screenings cut, giving way to Thu Trang's film.
Billionaire Kiss is benefiting significantly from the increase in screenings. At the time of its release, the film had an average of only 1,500 - 1,600 screenings per day. Up to now, that number has increased to 3,400, or more than double. Thanks to that, the film's earning speed has also improved significantly. If in the first 4 days of its release, the new work earned about 25 billion. Then in just the next 3 days, Billionaire Kiss earned 40 billion.
At this rate, conquering the hundred billion revenue milestone is completely within reach for Thu Trang's film. Even if it successfully maintains its heat until Valentine's Day, February 14, Billionaire Kiss still has a chance to conquer bigger box office milestones.
The obstacle that the work must overcome is Vietnamese film. Ghost lights, released from February 7. Director Hoang Nam's horror project became the biggest obstacle to Billionaire Kiss on the box office race in the coming time.
The plot-twist from 'The Billionaire Kiss'
The box office performance of Billionaire Kiss surprising. Because before that, the work was considered the least potential candidate on the Tet At Ty race. The reason for saying so is because when the teaser was first released, the project disappointed with a love triangle story that was not new or attractive. Put on the scale with 2 fellow countrymen, Billionaire Kiss also at a distinct disadvantage in the lack of box office presence.
The three young actors Thien An, Ma Ran Do and Xuan Tien are not names that easily attract viewers to the theater. Not to mention, Thien An not long ago disappointed with a forgettable debut in Prince of Bac Lieu, premieres in December 2024.
The plot-twist happened when, right before the release date, Thu Trang officially “released her move”. The film opened its second showcase, releasing a trailer with content that was almost completely different from what was revealed in the teaser. Not the old love story, Billionaire Kiss There was a last-minute “turnaround” when the main story revolved around family affection - a topic that has never lost its appeal on Vietnamese screens. This is also Thu Trang’s forte, as the family-themed projects she has participated in have never tasted failure.
Thanks to a smart strategy, Thu Trang's film from a disadvantaged position suddenly turned the tables, showing more potential than Diep The Vinh/Nguyen Quang Dung's film. As expected, on the first day of release, Billionaire Kiss overwhelm Love the wrong best friend , only second The Panthers.
Audience interest in Thu Trang's film has increased with the "blind release" method. According to the director, Bud billion dollar kiss There are multiple endings, and the audience has no idea which ending they will see because the screenings are randomized. The innovative form of distribution helps the work continue to be a topic of discussion, increasing recognition on social networks.
In recent days, Thu Trang and her crew have been working hard to organize cinetours across the country. On her personal page, she constantly updates the screening status as well as the schedule to interact with audiences and fans. Although not as bustling as Tran Thanh's films, effective media campaigns still help Billionaire Kiss improve box office performance.
About the content, Billionaire Kiss also shows a lot of Thu Trang's calculations on the Tet race. Not only is the story broad, the character line, the film also blends many genres, from comedy, psychology, romance, family... In which, the comedy element is still placed in the center, playing the role of "trump card" to conquer the audience during Tet, the time when most viewers go to the cinema with the mindset of looking for moments of relaxation and entertainment.
Besides, the family or emotional theme helps the film expand its audience. This is a smart move, helping the work to still have appeal despite many limitations in content.
Chat with PV In a recent interview, Thu Trang said that in the competition with Tran Thanh and Diep The Vinh, she is confident because she has a “signature” as well as her own audience. The female director’s biggest ambition in the film industry is to create films with revenue of hundreds of billions of dong.
Current box office trends suggest this figure is entirely possible.
Source
Comment (0)