While Resolution 82/CP on the main tasks and solutions to accelerate recovery and accelerate effective and sustainable tourism development was issued on May 18, 2023, before that, on the occasion of April 30, 2023, the Dau Giay - Phan Thiet expressway came into operation and followed by summer tourism, causing Binh Thuan to welcome a surge in visitors. People started to do tourism vigorously and at the same time, there were policy problems that reality posed that needed to be solved skillfully for the spontaneous situation.
Lesson 1: The boom of "guerrilla" tourism
Because of the unexpected crowd
The landslide on Bao Loc Pass, although it has been fixed in the past few days, the number of vehicles going from Dau Giay - Phan Thiet - Vinh Hao expressway to the section of Song Binh commune (Bac Binh) joining National Highway 28B to Da Lat is still crowded. That image is not from now but from the occasion of April 30, when the Phan Thiet - Vinh Hao expressway had not been inaugurated, but vehicles could still run, many families chose this route to Da Lat. And when the above expressway was put into operation, the number of vehicles gradually increased. The only reason is that taking this route shortens the time from Saigon to Da Lat by 2 hours. And without knowing when, from Song Binh commune to Phan Lam commune, Phan Son, there appeared a situation where people repaired the yard to make it wider, bought a few sets of tables and chairs, installed awnings, built a few leaf huts to shade from the sun, placed a few rows of hammocks... to welcome the flow of passengers who had traveled more than 150 km continuously on the expressway that had not had a single stop. Taking advantage of the longing psychology throughout the journey, the newly built, furnished, and decorated places "from yesterday" to welcome the above number of visitors with the sign: Rest stop... even though the land along this road is all forestry land, land within the road boundary, agricultural land. In addition to 1-2 so-called rest stops, with services such as eating and drinking, selling local products, hammocks for resting, viewing the scenery of Song Luy lake... that have been in operation for a long time, there are about 15 new rest stops and restaurants that have appeared without anyone knowing on this route.
According to the report of the People's Committee of Bac Binh district, in the first 7 months of 2023, the district welcomed nearly 170,000 visitors to visit and travel, an increase of more than 50% compared to the plan and an increase of about 60% compared to the same period in 2022. Of which, domestic visitors accounted for 85%, international visitors 15%. Notably, the above number of visitors does not include the number of tourists stopping to eat and sightsee at the stops and rest stops on National Highway 28B. Because most of them do spontaneous tourism.
Similarly, on Phu Quy Island, since the Dau Giay - Phan Thiet Expressway was built, the number of visitors here, at peak times, accounted for 1/3 of the island's population. It can be imagined that with the limited area on the island, such a large number of visitors, along with countless requests for service, enjoyment, and exploration, has caused everyone and every household on the island to be caught up in the "whirlwind" of self-made community tourism and rural tourism. Porches and gardens, which have long been used as places to sit and relax, have been converted to selling soft drinks and restaurants to serve tourists. In agricultural plots, shade has also been taken advantage of, with a few leaf huts and tables added... for visitors to visit, take virtual photos, and stop to eat and drink. Not only that, in the seafood cages, tourists also want to go up to explore, to choose seafood and want to enjoy it fresh and hot on the spot... Just like that, almost the whole island participates in tourism in all stages and services in a rhythmic manner and from there income also increases, when in the first 6 months of 2023, the island welcomed nearly 89,800 visitors, an increase of 45,797 over the same period last year.
For tourists who love lakes, rivers and streams
The mountainous district of Tanh Linh is no exception in welcoming the above unexpected influx of visitors. Besides the famous Thac Ba tourism which is already crowded with visitors, the unexpected area in La Ngau commune, located on Highway 55, also attracts a lot of visitors. The thatched huts along the stream are very poetic, the Ta My stream is gentle, the water is shallow, clear enough to see the shape of the pebbles, visitors can rent a soup boat to row across the river. The huts blend into nature, many attractive local products, the dishes of the countryside are strange to visitors... All have formed attractive factors that make not only visitors from outside the province but also from within the province come to enjoy this type of river and stream tourism, when this place has formed business locations with different names in a short period of time. If before April 30, 2023 there were only 2 points, now there are 7 points providing tourism services with an investment system from kitchens, dining rooms, bungalows, huts, tents... leaning towards integrating with nature. But in fact, it is temporary construction, because up to this point, the above tourist spots have not been permitted by the authorities. But in fact, this community tourism model has spread, when in the neighboring fields, people have also built huts with the initial purpose of guarding fruit trees or for family and friends to go to the fields to play on weekends or holidays.
From La Ngau to Da Mi commune (Ham Thuan Bac district) is not far, and it is also convenient, because it is on Highway 55. The attraction of this land is not only because of the scenery and potential of the two hydroelectric lakes Ham Thuan and Da Mi, but also because this is a diverse and rich fruit growing area thanks to the climate influence from Lam Dong. Stories of sightseeing, playing at the hydroelectric lake, eating sturgeon, hunting clouds... posted by tourists on Facebook, Zalo... have attracted many tourists to come here in the past few months. Along with that, unexpectedly, on the surface of Da Mi lake, a tourist area appeared, which basically has the items of eco-tourism on the lake. The location of this tourist area was built along the rural traffic route of group 5, Dagury village, which Da Mi commune built last year and belongs to the area of land marker number 11 of Da Mi hydroelectric lake. This is the end of Da Mi Lake, similar to a water waist, so the trash in the lake is often pushed here, accumulating a lot of mud, so the water is not as clear as other areas in the lake. But it must be admitted that standing at this end, looking at Da Mi Lake in the general natural landscape is as beautiful as a painting. The majestic mountains and hills, sometimes hidden, sometimes appearing in the clouds, when they suddenly flood down and then are swept away. The lake surface is as calm and bright as a mirror... Visitors coming here love to take virtual photos, hunt for clouds, then eat and drink and if they want, rent a boat to cruise on the lake. That is the reason why visitors keep coming, private enterprises keep expanding their seating areas onto the lake, even though the Da Mi Hydropower Plant staff has made a record reminding them not to do more. Up to now, after only 4 months of operation, the construction area of this business household has increased to 1,545 m2, most of which is land located in the lake bed, the protection corridor of Da Mi Hydropower Lake.
At this point, when summer tourism has just ended, the districts have also taken decisive actions to stop the spontaneous tourist spots above. But at the same time, they also realized that the way people do tourism is in the direction of appearing quickly, compactly but effectively, because in reality, it has served the influx of visitors in the past few months, showing the attraction of rural tourism. Many people jokingly call it guerrilla tourism, because it can "disappear" very quickly, if people are not guided to carry out the procedures to do business properly.
Lesson 2: Worrying and waiting
BICH NGHI - PHOTO BY N. LAN
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