The pilot program to attract wedding tourists to Da Nang will be applied for 2 years 2024 - 2025 for tourist weddings of 50 guests or more held at hotels and resorts in Da Nang.
This afternoon (June 5), the Department of Tourism of Da Nang city announced the plan to develop wedding tourism and the pilot program to attract wedding tourists to Da Nang in the period of 2024 - 2025 with the message "Da Nang - Where happiness begins"
Speaking at the program, Ms. Nguyen Thi Hoai An, Deputy Director of the Department of Tourism of Da Nang city, said that the city is orienting to develop professional wedding destinations, attentive service, with travel programs for relatives and friends of couples combined with experiences at famous tourist destinations in Da Nang.
The promotional message “Da Nang – The origin of happiness” contains the beauty of the peaceful, livable city of Da Nang as well as the affection of the people and tourists for this destination and records the beautiful stories not only of couples but also of relatives and friends who come to attend wedding events in Da Nang.
Da Nang City announced the plan to develop wedding tourism and the Pilot Program to attract wedding tourists to Da Nang in the period of 2024-2025. (Photo: ANH DAO)
Sharing about wedding trends in 2024, Ms. Lisa Viegas, Director of the Destination Wedding Planner Congress, said that couples prefer to apply technology to their weddings, such as applying AI in design, QR codes, and taking photos from drones.
Events are becoming more personalized to reflect the originality, personality and difference of the couple's wedding. In addition, sustainability awareness will lead couples to eco-friendly weddings or "micro weddings", small, intimate celebrations.
The wedding tourism market is currently estimated to be worth $90 billion. From 2022, the Asia-Pacific region will contribute significantly to the global wedding market with 40.52%, an annual growth rate of 16.48%. Along with Indonesia, Thailand, Maldives, India, Vietnam has emerged as an attractive wedding destination in this region.
The pilot program to attract wedding tourists to Da Nang will be applied for a period of 2 years 2024-2025 for tourist weddings of 50 guests or more held at hotels and resorts in Da Nang.
The pilot program to attract wedding tourists to Da Nang is considered one of the stimulus activities to attract tourists. to Da Nang city in the period 2024-2025.
According to a survey of hotels and event companies in Da Nang city, in 2023 there will be about 100 wedding events with a total of 24,000 wedding tourists attending the event and revenue reaching 200-300 million VND/wedding event.
In the first 5 months of 2024, Da Nang hosted 4 weddings of Indian couples with more than 1,200 guests, and advised more than 26 couples interested in Da Nang as a destination.
The wedding of couple Kulvin Kaur and Dilip Bhagwan was held at Hyatt Regency Danang Resort and Spa, early 2024.
In particular, Da Nang has recently attracted 4 large weddings of Indian couples with more than 1,000 guests. The implementation of Da Nang's wedding tourism development plan for the 2024-2025 period has initially shown effectiveness as more and more foreign couples, especially billionaire families from India, have chosen this beautiful coastal city for their weddings.
The development of wedding tourism helps promote the image of Da Nang tourism, and at the same time contributes to the city's tourism revenue (accommodation and food) from the beginning of the year to reach more than 10.5 trillion VND, an increase of more than 22% over the same period.
It is known that in order to continue attracting wedding tourists to Da Nang, Da Nang city will have special incentives for couples at certain levels. In particular, Da Nang city also sets requirements for customers such as staying at one of the hotels and resorts in Da Nang. Agreeing to coordinate media communication in the press and sharing selected images in the city's welcoming activities...
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