The workshop attracted many presentations and reports from speakers and experts such as: "Data journalism in the AI era", Associate Professor, Dr. Tran Quang Dieu (Ho Chi Minh National Academy of Politics); "The role of corporate communications in the context of digital transformation", Dr. Le Thi Thu Hang (Post and Telecommunications Institute of Technology); "Digital technology and creative journalism model", Mr. Luu Dinh Phuc (Press Department - Ministry of Information and Communications) ...
Journalist Duong Thanh Huong, Deputy Editor-in-Chief of Education and Times Newspaper - Photo: BTC
Recruitment and employment needs in the new context
Sharing at the workshop, journalist Duong Thanh Huong, Deputy Editor-in-Chief of Education and Times Newspaper, said that over the past 20 years, technology has emerged in the world's journalism. However, in Vietnam, technology has only been used in a fairly simple way.
“If we call it true digital transformation and a truly digital newsroom operating environment, not many press agencies have achieved it. Currently, many newsrooms are still mixing traditional methods with the use of some new tools,” journalist Duong Thanh Huong said.
In the context of the 4.0 industrial revolution, technology, finance and human resources are considered the three main pillars for digital transformation in newsrooms. According to Ms. Huong, technology is available for agencies to apply at any time. Finance, although important, is no longer a big problem for newsrooms. Therefore, human resources are the key and most important factor in the context of digital transformation.
“From the highest leadership level of a newspaper, the editorial board, to department and division leaders and the team of reporters and editors, everyone must have the qualifications and capacity to operate the digital transformation machine,” said the Deputy Editor-in-Chief of Education and Times Newspaper.
Media and Media Training Conference 2024 with the theme "Media Technology" - Photo: Organizing Committee
From there, journalist Duong Thanh Huong said that it requires each reporter and editor to be aware of the use of technology and change their perception of technology. The staff must master digital transformation skills in the new era: digital journalism technology; skills in exploiting, verifying, and securing digital information; skills in creating and organizing multimedia journalism products; skills in working with IA, ChatGPT;...
"We always place orders with Journalism training schools to receive good and excellent graduates to guide and train them in a practical and pressured working environment at the editorial office," Ms. Huong said.
Journalism and Media Ethics in the Age of AI
Speaking at the workshop, Dr. Journalist Tran Ba Dung, Head of the Marketing - Communication Department of Hoa Sen University, pointed out that for journalism - communication, AI has the biggest and most obvious impact, which is the emergence of digital media - digital journalism, automated journalism, affecting the operation from creating digital content to producing digital product lines in the journalism ecosystem.
"In the converged newsroom model, digital technology is deployed in all activities from content production to business, distribution, and public interaction, all on digital platforms. In which, AI and new technologies (such as Blockchain, Chat GPT...) are powerful assistants of the digital content industry. This also poses many big challenges for journalism, from content production management to journalistic ethics and legal factors," said Mr. Ba Dung.
Dr. Journalist Tran Ba Dung, Head of Marketing - Communication Department, Hoa Sen University - Photo: Organizing Committee
Accordingly, the Head of the Marketing - Communication Department of Hoa Sen University pointed out the challenges and negative impacts of AI on journalism - communication and the issue of journalism - communication ethics in the current period.
Specifically, the use of data and fake news to produce press works is a difficult issue to control. In particular, news from social networks, which is inherently unreliable, is now synthesized by AI and used in the press without verification by journalists, which is a deep concern for press leaders.
In addition, the fact that AI provides information and data easily and for free will create a mentality of dependence, laziness, and irresponsibility among journalists. "The challenge here is that the leader of the press agency must both encourage reporters to effectively use humanity's digital resources, and have the ability and level to control reporters who 'plagiarize' from the internet thanks to AI," journalist Tran Ba Dung analyzed.
Along with that is the issue of copyright infringement. According to Mr. Ba Dung, many people, including journalists, freely use documents taken from Chat GPT and AI to write articles, forgetting about copyright. The number of electronic articles written from AI, by AI is very difficult to count and exceeds the control capacity of editorial offices.
According to the expert, this requires more social responsibility and ethics from the press in exploiting, processing, and providing information accurately and not abusing AI technology.
“Ethics is a core, vital issue for journalists and media workers, because journalism has a profound, strong, and immediate social impact. Especially when journalism transforms digitally and widely applies AI,” emphasized journalist Tran Ba Dung.
Source: https://www.congluan.vn/thach-thuc-dao-van-tu-ai-cua-nguoi-lam-bao-chi--truyen-thong-trong-ky-nguyen-so-post303634.html
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