Quick digital transformation, resource optimization
After more than a decade of pioneering the production of clean fresh milk, contributing to improving and enhancing the stature, physical strength and intelligence of Vietnamese people, TH true MILK products have now reached nearly 45% of the fresh milk market share in Vietnam. The TH true MILK brand is in the Top 2 milk brands and milk products most chosen by urban consumers (according to Kantar's Brand Footprint 2022 report).
For nearly a year now, Ms. Huong Giang (Ba Dinh, Hanoi) has regularly updated videos, promotions or new product launches of TH Group on many social platforms such as TikTok, Facebook, Zalo... From being impressed with the trendy and easy-to-use interface, Ms. Giang has now become a loyal customer of TH on all online business Apps.
“ Before, I often went to TH true mart to buy milk and other TH products. However, it was not always convenient to buy directly at the store. Nearly a year ago, I found TH's official distribution channel on e-commerce platforms such as Tiki or Shopee. Now, with TH Tiktok Shop, I am really satisfied with the "trend-catching" and customer service of this brand.
So instead of having to go shopping every weekend, now, whenever there is a need, our family can easily buy, receive and use TH products ," Ms. Giang shared.
Quickly develop online distribution channels to help customers more easily buy, receive and use TH products.
TH Group's official commercial channel on this emerging e-commerce platform has more than 100 products with more than 334,000 followers and more than 3 million "likes".
Not only Ms. Giang, customers are also realizing the turning point change in TH Group's product distribution activities when TH true mart online stores are launched and put into operation on the largest e-commerce platforms in Vietnam. Official figures show that TH's e-commerce revenue in 2022 increased 2.5 times compared to 2021.
In its e-commerce journey, TH became the first brand in the fast-moving consumer goods (FMCG) group to open a sales channel on Tiktok Shop and launch livestream sales from September 2022. Major social networking platforms also recognized TH Group as an excellent company with the best digital advertising effectiveness in the 2022-2023 period.
With a completely natural product line, good for health, along with a sharp business policy and optimization of all resources, by the end of 2022, TH Group achieved double-digit growth compared to the previous year.
Steady journey of a nutritionist
Continuing the tradition that has created the TH brand, TH products - whether newly launched or already trusted - meet all the criteria of being good for health and suitable for Vietnamese taste. More importantly, the completely natural origin and the criterion of "fresh milk is the only way" have helped TH build a solid trust in consumers, firmly on the path of a "Nutritionist" - a nutrition expert in the industry.
Not only maintaining its pioneering position in the fresh milk industry, TH's healthy beverage industry - with products researched and produced with superior quality - all achieved very high growth rates of 10 - 60% in 2022, for example, the Fruit Milk Drink industry - with the TH true JUICE milk product line achieving a 60% increase in the context of the entire market recording no growth.
TH true FORMULA - the first fresh milk formula nutritional product in Vietnam developed for the golden age, supporting children's comprehensive development.
In 2022, TH's business results will also become more impressive as TH true MILK continuously improves its leading technology in the segment of premium products from clean fresh milk. For the first time in the Vietnamese market, TH true MILK GOLD fresh milk nutritional products with a formula to meet the nutritional needs of the elderly will appear.
Also in this year, TH researched and developed the nutritional formula product TH true FORMULA for the golden age, supporting children's comprehensive development. At the same time, the Group entered the processed food market with the inspirational product line TH true FOOD Vietnamese Kitchen - Kind Housewife.
After nearly 15 years of existence, TH has made a strong impression on the business community as well as millions of Vietnamese customers because it has always been a pioneer in developing a green, sustainable, and environmentally friendly Vietnamese agriculture.
TH is the first farm to convert pastures and cows to organic farming to produce organic fresh milk according to European standards. This group is also a pioneering Vietnamese enterprise in applying and offering environmentally friendly consumer solutions such as using renewable energy and materials, accompanying the government towards the goal of reducing emissions to “Net Zero”.
Being honored in the Top 10 Strong Brands - Excellent Business 2022-2023 proves that the path of serving society with the spirit of "Cherishing Mother Nature" and "For community health" that TH Group has chosen is always correct and worthy of respect.
Bao Anh
Source
Comment (0)