The "heat" of Thanh Hoa's beach resorts

Sea tourism combined with resort is currently an attractive tourism product of the Central provinces. In particular, with the advantages of transport infrastructure, accommodation facilities, and many new tourism products and services put into operation, sea tourism areas in Thanh Hoa such as: Sam Son, Hai Tien, Hai Hoa... have been and are "hot spots" for summer tourism.

Sam Son beach is always the top choice of many tourists when coming to Thanh Hoa in the summer.

Since the event of welcoming a "huge" number of visitors during the April 30 and May 1 holidays, Thanh Hoa's coastal tourist areas have continued to record a large number of tourists coming to bathe and relax. First of all, Sam Son coastal tourist urban area, with 1.065 million visitors in May, contributed to raising the total number of visitors in the first 5 months of the year to 3.7 million, equal to 106.9% compared to the same period in 2023.

According to representatives of some travel agencies, at present, if tourists do not have a vacation plan in advance, it will be very difficult to book 3-5 star accommodation services in Sam Son City as well as some other beach resorts in Thanh Hoa, especially on weekends. Chairman of the 3-5 star hotel club of Sam Son City, Nguyen Van Thai, said: “Before Sam Son opened its beach tourism, travel agencies had grasped the situation of the number of visitors, so most travel agencies (both inside and outside the province) with a large source of visitors to Sam Son every year have completed their "room reservations" since the beginning of April. Therefore, during peak times like now, it is very difficult for tourists to freely choose standard accommodation services, especially on weekends”.

Faced with the “heat” of the destination, Sam Son City has been tightening management, especially focusing on price posting and selling at listed prices at tourist service establishments. Along with that, the city has also stepped up propaganda work on implementing the Code of Conduct for Civilized Tourism; ensuring security and order; preventing and fighting fires and explosions; safe for tourists when swimming in the sea... Head of the Department of Culture - Information of Sam Son City Le Doan Luong said: "Sam Son City is currently deploying and effectively implementing all management plans, including strengthening the inspection and control of price posting and selling according to listed prices for accommodation and food service establishments. Along with that, to ensure the safety of tourists during peak times, issues of food hygiene and safety, beach safety, fire prevention and fighting... are of concern and effectively implemented. At the same time, maintaining the effectiveness of receiving and handling tourists' feedback through hotline numbers".

Along with Sam Son coastal urban tourism area, it has been recorded that at coastal tourist areas in the province such as Hai Tien (Hoang Hoa), Hai Hoa (Nghi Son town) ... from the beginning of May until now, the average occupancy rate of accommodation rooms has reached 70 - 90% on weekends. At Hai Tien coastal eco-tourism area (Hoang Hoa), with 135 accommodation establishments, providing 7,430 rooms, but there were times when most of the 3-star hotels were "out of service". It is known that some hotels and resorts such as Anh Phuong, Paracel Resort Hai Tien, Hai Tien Resort, EureKa Linh Truong, Thien Duong Xu Thanh ... have provided most of the accommodation rooms to travel agencies on weekends. However, according to representatives of some accommodation establishments, thanks to the initiative and flexibility of travel agencies, service prices at Hai Tien coastal eco-tourism area have always been stable, even during peak times like now.

Manager of Hai Tien Resort Cao Thi Huong commented: “From the April 30 and May 1 holidays until now, the number of guests staying at Hai Tien Beach Resort has increased by about 20% compared to the same period last year. In particular, since the end of May until now, students have been on summer vacation, so the number of guests has increased dramatically. However, with the preferential price policy exclusively for travel partners, the service prices for customers through travel channels during peak times like now are still guaranteed to be stable. Currently, the room fund for individual guests at some times in June and July is still empty, but to ensure quality service booking, visitors should contact in advance and plan their vacation early.”

According to tourism experts, with the development of high-speed infrastructure, plus the coastal tourist areas in Thanh Hoa this year having new products and services, with outstanding features, and many completely new experiences such as: Sun World Sam Son entertainment complex, Ibiza Hai Tien activity chain... then coastal tourism becomes even more dominant. With the current development momentum, Thanh Hoa coastal tourist areas have become a "customer sharing" market with the country's key tourist destinations during the peak summer tourist season. This is also an important basis to help Thanh Hoa successfully achieve the goal of welcoming 13.8 million visitors in 2024.

Article and photos: Le Anh

Source: https://baothanhhoa.vn/suc-nong-cua-cac-khu-du-lich-bien-xu-thanh-217389.htm