Creativity - The key to customer retention: CEO Do Quang Hop and the difference of SmS Event

Báo Quốc TếBáo Quốc Tế03/10/2024


In the competitive and ever-changing event industry, understanding customer needs and making a difference is not only an important factor but also an art. Under the leadership of CEO Do Quang Hop, SmS Event stands out thanks to its outstanding creativity and deep understanding of customer desires. With the philosophy of "Creativity is the key to customer retention", SmS Event does not simply organize events, but also creates profound, unique and personalized experiences for each partner.
Sự sáng tạo - Chìa khóa giữ chân khách hàng: CEO Đỗ Quang Hợp và sự khác biệt của SmS Event
SmS Event does not simply organize events, but also creates profound, unique and personalized experiences for each partner.

Event Personalization - The Trend That Makes a Difference

Personalizing events is no longer a new concept, but how you do it is the key to making the difference. Today, customers expect more than just visual grandeur; they also want experiences that are tailored to their goals and corporate culture. This is especially important when organizing international events, where the culture, language, and habits of the attendees play a major role.

SmS Event has turned personalization into a core strategy in each of its projects. From promotional trade events, product launches, specialized seminars, team-building programs, travel, to training programs, experiential training,... every detail is adjusted to suit the message the customer wants to convey, while creating memorable moments for attendees.

Sự sáng tạo - Chìa khóa giữ chân khách hàng: CEO Đỗ Quang Hợp và sự khác biệt của SmS Event

Customer-centric creative philosophy

CEO Do Quang Hop shared: "Creativity is not only about ideas, but importantly, it must originate from the real needs of customers." This is the consistent philosophy that the SmS Event team always adheres to.

Each client has different needs, from business goals, messages to budget and time. With creativity and analysis, SmS Event has brought events that not only meet but also exceed customers' expectations. Especially in projects with international partners, the company focuses on culture, language and message, each event is carefully "tailored" to bring a unique mark.

Sự sáng tạo - Chìa khóa giữ chân khách hàng: CEO Đỗ Quang Hợp và sự khác biệt của SmS Event

Creating Emotional Connection Touchpoints – The Key to Success

The success of an event lies not only in the organization but also in the ability to create strong emotional connections with attendees. At SmS Event, the emotional element is always a top priority. "Every event needs to convey the message that the brand wants to send to customers. To do that, the event organizer must create a soul for their "child", turning the message into attractive stories, touching the emotions of the attendees, leaving a deep and lasting impression," CEO Do Quang Hop emphasized.

Positive emotions at events help build lasting relationships between brands and customers. SmS Event always tries to create impressive moments in each event through skillful storytelling, combined with impressive sound and light effects and interactive experiences.

Sự sáng tạo - Chìa khóa giữ chân khách hàng: CEO Đỗ Quang Hợp và sự khác biệt của SmS Event

Professional and rigorous working process

To realize the philosophy of "customer-centricity", CEO Do Quang Hop has built a working process for the SmS Event staff from interaction to event design and implementation. Each step is closely monitored to ensure every detail is perfect.

Understanding needs: SmS Event always takes the time to understand the customer's goals, message, and budget.

Conceptualization and Design: Every event is customized to specific needs to ensure uniqueness and on-message.

Implementation and evaluation: SmS Event closely monitors the organization process and evaluates after the event to gain experience and improve for future projects.



Source: https://baoquocte.vn/su-sang-tao-chia-khoa-giu-chan-khach-hang-ceo-do-quang-hop-va-su-khac-biet-cua-sms-event-288526.html

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