Sam Son welcomes the new summer with joy, excitement, optimism and confidence. Because, with the stature of an increasingly modern coastal tourist city, along with many attractive tourism products, Sam Son promises to be a "colorful" destination...
Sam Son City seen from above. Photo: Tran Hang
On the journey to build a modern, distinctive and branded coastal tourism city, the Party Committee, government and people of Sam Son City have always strived to “renew” themselves, especially in the thinking of management, direction, operation, promotion and tourism promotion. At the same time, focusing on the culture of behavior and communication in tourism, so that each Sam Son resident becomes a “tourism ambassador” with constant friendliness, politeness and hospitality. In addition, the city has been focusing on investing in the tourism infrastructure system; improving the quality and structure of tourism products, focusing on tourism, resort, entertainment products, connecting tours, in order to fundamentally overcome the seasonality of coastal resort tourism... Those are also the fresh “colors” of Sam Son that visitors can feel every time they come to this tourist city.
“What’s new in Sam Son this summer?”. That must be the question that many tourists are interested in when searching for the keyword “Sam Son”. Along with experiencing a youthful, dynamic Sam Son with modern architectural works, mixed with the ancient, quiet features of historical relics; visitors to Sam Son this summer can experience a series of 17 unique cultural, sports, tourism, entertainment, and culinary events. In particular, the opening event of SunWorld Sam Son Park is a special highlight, bringing visitors interesting experiences. Along with that, events such as Jetski show, Carnival festival, traditional festivals, OCOP product display and Thanh cuisine... also promise to be attractive, creative, and can hold visitors back when they return to Sam Son.
With 15.3km of coastline, Sam Son welcomes visitors with the beauty of blue sea, white sand, and poetic golden sunshine. Sam Son beach is not only beautiful but also good for health, so beach resort tourism products are always the number 1 choice of visitors when coming to Sam Son. Not only does it have crowded beaches during peak seasons, Sam Son also has deserted beaches with white sand and shaded by green trees, for visitors to immerse themselves in a peaceful space. Therefore, exploring Sam Son beach will bring visitors many interesting emotions. The beauty of the sea is a bright color in the "colorful" picture of Sam Son.
In addition to its strength in sea tourism, Sam Son is also home to dozens of relics and scenic spots associated with unique legends and myths. In particular, the Sam Son historical relics and scenic spots (including Truong Le mountain, Doc Cuoc temple, Hon Trong Mai, To Hien Thanh temple, Co Tien temple...) have been ranked as special national relics. In particular, Hon Trong Mai is a famous place with a love story that has become immortal; Co Tien temple on the top of Dau Voi (south of Truong Le range) has a beautiful, peaceful landscape; or Doc Cuoc temple has been mentioned in the song "Mother Phu Na, father Doc Cuoc" and has become a destination for many tourists every spring... Traditional cultural values are also a "color" that has contributed to making the picture of Sam Son more colorful. Therefore, when coming to Sam Son, visitors cannot miss visiting and sightseeing at the famous places and relics to better understand the culture of this land at the forefront of the wind and waves.
Sam Son was chosen by beloved Uncle Ho as a stopover when he visited Thanh Hoa (in 1960). Today, the image of Uncle Ho pulling the net with Sam Son fishermen, along with the simple, rustic advice: "Sam Son must take advantage of its advantages to develop tourism", has become a guideline to arouse and promote its advantages to promote the strong development of Sam Son. In particular, exactly 70 years ago, Sam Son was honored to be chosen by the Party and State as the place to welcome, care for, and nurture hundreds of thousands of wounded soldiers, sick soldiers, students, revolutionary families from the South who gathered in the North, and tens of thousands of imprisoned cadres and soldiers. These are proud historical milestones, which have contributed to deepening the heroic historical tradition of Sam Son land. The upcoming 70th Anniversary Ceremony of welcoming compatriots, cadres, soldiers and students from the South to the North, scheduled to be held in Sam Son, will be a very meaningful event, creating an unforgettable mark on the development journey of Sam Son tourist city.
Based on sea resort tourism as the foundation and spearhead of development, in recent years, Sam Son City has also paid attention to developing and improving the quality of tourism in a diverse, sustainable and high-value direction. First of all, the city focuses on developing new tourism products in a diverse, attractive and unique direction. In particular, building Sam Son into a "festival city", associated with spectacular, unique and attractive art programs for tourists. Besides traditional festivals such as Cau Phuc, Banh Chung, Banh Day, Cau Ngu - Swimming...; there are new festivals, performing art shows such as: Hon Trong Mai Love Festival, street carnival, water music show, light festival, mural village... At the same time, developing entertainment areas; building mechanisms and policies to encourage the development of the night-time economy to promote the advantages of the tourist city...
Sam Son is colorful.
Urban tourism associated with activities of learning and exploring historical and cultural relics, modern architectural works, is also a potential development direction for Sam Son. Therefore, attracting investment capital to develop urban infrastructure has been and is being paid special attention by the city. In the period of 2020-2023 alone, the city has mobilized more than 24,000 billion VND for development investment, many large projects of investors have been "poured" into the city, such as: Sea Square and festival landscape axis; Sea Square urban area, resort urban area and entertainment park Nam Song Ma, Song Do ecological resort urban area of Mat Troi Group Joint Stock Company; Sea Ecological Urban Area project of Dong A Group; Urban area, commercial services in the South of Sam Son of Van Phu Invest Group, Toan Tich Thien...
Typically, the Sea Square and Festival Landscape Axis project and a number of other projects (about 310 hectares), part of the planning of the Sam Son Ecological Urban Area, Resort, High-class Entertainment and Sea Tourism, invested by Sun Group Corporation, with a total investment of more than 1 billion USD. Currently, the Sea Square and Festival Landscape Axis project of Sam Son has been basically completed and will be inaugurated and put into operation on the occasion of the opening of the Sam Son Sea Tourism Festival 2024. This event has special significance for Sam Son not only because it will create a highlight of modern and colorful architectural landscape for the tourist city; but also contribute to diversifying experiences and improving the quality of resort tourism products of the coastal city.
Resolution No. 07-NQ/TU on the construction and development of Sam Son City by 2030, with a vision to 2045, has set the goal of building and developing Sam Son into a national key tourist city by 2030, an ideal destination for domestic and international tourists; becoming a smart, modern, attractive, and friendly coastal tourist city. Therefore, along with investing in the development of urban technical infrastructure and social infrastructure associated with the development of a smart city; focusing on diversifying and improving the quality of tourism products is a requirement always set for the city's Party Committee and government. Only then will Sam Son truly become an attractive destination, attracting tourists all year round.
Article and photos: Tran Hang
Source
Comment (0)