The early spring atmosphere spreads at Saigon Tourist Group as everyone is busy constructing and taking care of Nguyen Hue Flower Street for the Year of the Snake.
This is also the opening activity for a series of events celebrating the 50th anniversary of Saigontourist Group (August 1, 1975 - August 1, 2025).
An old year is about to pass, a new year with many good things awaits! In the last days of the lunar year, in the center of Ho Chi Minh City, Nguyen Hue Flower Street 2025 with hundreds of staff are still urgently deployed day and night to continue to bring to people and tourists a meaningful work of art to celebrate the traditional New Year!" That is the opening of the 2025 New Year greeting letter from Mr. Pham Huy Binh, Chairman of Saigontourist Group, sent to all officers, employees and workers on the threshold of the new spring.
Happy New Year 2025 from Saigontourist Group leaders
Mr. Pham Huy Binh said that, following the success of many previous years, this year, Saigontourist Group continues to host the Nguyen Hue Flower Street Tet At Ty 2025, with the theme "Brocade and flower mountains, happy spring peace" , the 22nd Flower Street. The cultural work has become a symbol of the city during the Tet holiday season, not only bringing a warm Tet atmosphere to the city's residents and visitors but also contributing to promoting the image of Vietnamese tourism to international friends.
The leader of Saigontourist Group acknowledged that in 2024, with the continuous efforts of all officers and employees, the group has achieved many brilliant achievements, contributing to the overall development of Vietnam's tourism industry. Total revenue of the entire system is estimated at 16,900 billion VND, an increase of 15.4%. Compared to the same period in 2023; total estimated gross profit is 4,353 billion VND, an increase of 16.5% compared to the same period in 2023. Regarding the number of visitors for the whole year, Saigontourist Group welcomed and served 2,034,000 visitors, an increase of 19.6%. compared to the same period in 2023.
2024 also marked a year of vibrant and effective activities for Saigontourist Group in business, marketing promotion and attracting international tourists to Vietnam. As a pioneer, Saigontourist Group has proactively organized and participated in many major events in key markets, contributing significantly to the recovery and development of tourism nationwide.
Many international events organized by Saigontourist Group abroad are honored to have the participation of high-ranking leaders of Vietnam and other countries.
Saigontourist Group Promote the building of alliances with economic groups in tourism and domestic and international transportation, especially with Vietnam Airlines, concretized through accompanying activities to introduce images, promote and position the tourism brand of Vietnam, Ho Chi Minh City, Saigontourist Group and partners during the visits and working sessions of high-ranking delegations of the General Secretary, President, Prime Minister, Chairman of the National Assembly, City Party Committee, City People's Committee according to the Program to launch Vietnam destinations in China, Cambodia, Malaysia, Japan, the Federal Republic of Germany...
The event "Saigontourist Group 2024 Food Culture Festival" continues to be honored to be voted by the World Culinary Awards as " The World's Most Unique Food Festival 2024 " and " The Most Unique Food Festival in Asia 2024 " . According to the Chairman of Saigontourist Group, the awards have created great motivation for the group to continue organizing the "Saigontourist Group 2025 Food Culture Festival" , scheduled to take place at the end of March 2025 with a larger scale, more unique content and implementation.
Saigontourist Group 2024 Food and Culture Festival was honored as the best festival in Asia and the best in the world.
In addition, Saigontourist Group also cooperated with Tuoi Tre newspaper to organize the Vietnam Pho Festival 2024 culinary event in Seoul, Korea in October 2024, which was more successful than expected, attracting over 28,000 guests. The success of this second large-scale culinary event held abroad has affirmed the brand, truly creating a big echo for Vietnamese culinary culture, and the culinary service sector of Saigontourist Group in the international market.
Also in 2024, Saigontourist Group has signed many important cooperation agreements with localities and leading international corporations in the fields of human resource training cooperation, tourism trade, event communication activities, trade promotion, tourism and investment, thereby affirming the new position of the group. The Corporation and its units were also honored to receive hundreds of certificates of merit and prestigious awards from domestic and international organizations.
On the occasion of the New Year, Saigontourist Group, on behalf of its customers, offers a big promotion program in the first quarter of 2025, with many attractive incentives in the fields of accommodation, cuisine, parties, and conferences, applied simultaneously at all Saigontourist Group service facilities nationwide. For Saigontourist Group employees in difficult circumstances, the Corporation has policies that demonstrate the spirit of humanity and mutual love, contributing to bringing warm joy to every family through the program "Spring of Love Connection" on the occasion of Tet At Ty 2025.
In 2025, Saigontourist Group will invest in expanding the Saigon Exhibition and Convention Center (SECC)
"Looking back on the past year, we have the right to be proud of what we have achieved. 2025 is also a year with many important events for Vietnam, Ho Chi Minh City, and Saigontourist Group, especially when we celebrate the 50th anniversary of Saigontourist Group's founding (August 1, 1975 - August 1, 2025), and prepare to enter the new period 2025-2030, entering a new era, the era of national growth", the New Year greeting letter of the Chairman of Saigontourist Group said.
Next, Mr. Pham Huy Binh sent a message calling on everyone to promote creativity and collective strength to overcome difficulties and seize opportunities. "We need to continue to be creative, innovative, and pioneering; together towards higher goals, affirming the higher position of Saigontourist Group. I believe that, with the tradition of solidarity, consensus, creativity and constant innovation, we will together create new miracles, continue to accompany the development of tourism in Ho Chi Minh City and Vietnam, contributing to bringing the country into a new era - the era of national growth" .
Source: https://nld.com.vn/saigontourist-group-vui-tet-som-196250117141623189.htm
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