On the morning of August 15, the working delegation of the Ministry of Industry and Trade led by Minister Nguyen Hong Dien had a working session with the leaders of Thai Nguyen province on the situation of industrial production, trade activities... in the province.
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| Director of the Trade Promotion Agency Vu Ba Phu delivered a speech at the working session between Minister of Industry and Trade Nguyen Hong Dien and leaders of Thai Nguyen province. |
At the meeting, providing information on the coordination with Thai Nguyen province in trade promotion, Mr. Vu Ba Phu - Director of the Department of Trade Promotion, Ministry of Industry and Trade said that in recent times, the Department has actively implemented trade promotion activities, supported Thai Nguyen province in connecting, promoting product consumption, improving trade promotion capacity for enterprises and cooperatives in the province through many solutions, specifically:
Firstly, within the framework of the National Trade Promotion Program, the Ministry of Industry and Trade has approved projects to support trade promotion activities for enterprises, organizations, and cooperatives in Thai Nguyen provinces. Accordingly, in 2024, according to the regional rotation plan, the Thai Nguyen Provincial Trade Promotion Center will be the unit in charge of implementing the project "Organizing the Northeast - Thai Nguyen 2024 Industry and Trade Fair".
Second, supporting the protection of trademarks and geographical indications for potential Vietnamese export products abroad and supporting the development of food brands within the framework of the Vietnam Food Industry Branding Program, the Trade Promotion Agency has coordinated with relevant units to develop communication products for 5 products with geographical indications that have been protected in Europe, including Tan Cuong - Thai Nguyen Tea, to send to Vietnamese Trade Offices abroad for communication at appropriate trade, economic, diplomatic, cultural and political promotion events.
Third, providing information on markets and trade promotion opportunities through conferences, seminars, forums, product and market consultation sessions, and a series of Trade Promotion Meeting Programs with the Vietnamese Trade Office system abroad helps localities and businesses proactively update information on mechanisms, policies, and potential of export markets, thereby helping provincial businesses build orientations for production, business and export, effectively exploiting markets with new generation FTAs and new markets with much room for exploitation.
Regarding the proposal of Thai Nguyen province on supporting the promotion of attracting investment to develop the Industry and Trade sector in the province, Director Vu Ba Phu proposed that the Provincial People's Committee assign the focal unit to coordinate with the Department in activities such as: Providing information (in Vietnamese, English, Korean and Japanese) on the potential, strengths and preferential policies, attracting investment of the province to introduce and promote on the Investment Information Portal in Vietnam Industry, connecting with international investors;
Along with that, research and advise provincial leaders on participating in Investment - Trade Promotion delegations in Japan, Korea, China... organized by the Department of Trade Promotion.
Regarding the proposal of the Provincial Business Association on supporting the promotion of national brands for tea products, Director Vu Ba Phu said that currently, the Ministry of Science and Technology is presiding over and coordinating with the Ministry of Industry and Trade and the Ministry of Agriculture and Rural Development to implement the "Plan to coordinate support for registration of trademark protection and geographical indications for potential export products in foreign markets". Therefore, the Ministry of Industry and Trade requests the People's Committee of Thai Nguyen province to preside over and coordinate with the Ministry of Industry and Trade to develop and implement the project "Propaganda and promotion of geographical indications and collective trademarks of Tan Cuong tea in foreign markets".
“The Ministry of Industry and Trade will support Thai Nguyen province in organizing training courses and consulting for enterprises and associations that grow and trade to meet the criteria of the Vietnam National Brand Program to participate in the selection of products that meet the Vietnam national brand. From there, Tan Cuong tea products and other typical products of Thai Nguyen province will enjoy the benefits of communication for products that meet the Vietnam national brand in foreign markets” - Director Vu Ba Phu informed and added that in the past, the Ministry of Industry and Trade has coordinated and supported Thai Nguyen tea enterprises and cooperatives to participate in promoting product brands at trade promotion activities at home and abroad.
Through these activities, many Thai Nguyen tea enterprises have increasingly affirmed their brand reputation; at the same time, contributing to conveying the positive values of Thai Nguyen tea to domestic and foreign consumers. For example, the tea brands Ha Thai, Hao Dat, Tan Cuong Hoang Binh...
In the coming time, to promote the export of Thai Nguyen tea products, the Trade Promotion Department recommends that Thai Nguyen province continue to create conditions for businesses and suppliers of the province to diversify tea products by focusing on developing specialty and high-end tea products, tea with organic certification, tea with its own brand; promote trade to exploit potential in key markets, pay attention to learning and exploiting new markets, niche markets where Vietnam has enough potential.
Along with that, it is recommended that the Department of Industry and Trade and the Provincial Trade Promotion Center guide and support provincial enterprises to participate in activities under the National Brand Program to improve product design and development capacity, brand building, geographical indications for key products... to support enterprises in increasing the added value of export products and enhancing competitiveness in international economic integration.
In addition, strengthen trade promotion activities for key industries of Thai Nguyen province such as metallurgy, mining, agricultural products... to promote, introduce as well as connect and trade with foreign businesses and importers.
Finally, the People's Committee of Thai Nguyen province is requested to direct relevant agencies and export enterprises of the province to proactively and actively participate in trade promotion conferences with the Vietnamese Trade Office system abroad held on the last day of each month with general topics on global markets, in-depth topics by market group and by export industry group, to update information on trade policies of countries, standards and regulations for imported products, demand and consumer tastes in target markets and predictive information on factors affecting the competitiveness of local export products.
Source: https://congthuong.vn/phoi-hop-cung-thai-nguyen-day-manh-xuc-tien-thuong-mai-tiep-suc-cho-xuat-khau-339634.html
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