Nike at Vincom Ba Trieu owns a space with many amenities, interior and exterior graphic decorations different from previous physical stores.
The newest Nike store located at Vincom Ba Trieu is designed like a house, aiming to optimize the experience for shoppers, especially sports enthusiasts. The store is equipped with household items such as chairs and sofas. The shoe wall area is designed with a new structure, creating the feeling of shoe shelves in the user's own home.
Shopping space inside Nike store. Photo: Nike ACFC
In addition, the glass walls outside and inside the store are decorated with graphic images, creating a visual impression. These graphic images are the design work of famous illustrator Xoana Herrera. Xoana combines her own characteristic exaggerated design style with the visual art form of geometric shapes to create works.
Outside the Nike store at Vincom Ba Trieu. Photo: Nike ACFC
Nike began launching stores with this signature design in 2018 in many countries around the world. This is the brand's solution when facing the challenge of online shopping. Through innovation, Nike wants to upgrade the direct shopping experience, helping users find products that suit their training purposes and fashion style while creating a "home-like" feeling when shopping.
A shoe display wall at Vincom Ba Trieu store. Photo: Nike ACFC
The first store with this new design is located in Los Angeles, USA with a space of 423 m2. Nike has placed a bar called "Sneaker Bar" to help customers talk directly with consultants, who are also real athletes, from there, choose the products that suit their needs.
The store at Vincom Ba Trieu still has a full range of items such as pants, shirts, training shoes for many sports, and accessories. The brand said the store at Vincom Ba Trieu is the beginning and plans to expand the chain of special stores in many localities. "Not only a place to inspire and motivate athletes to practice, Nike wants to become a "home" for young people who love fashion," the brand representative affirmed.
Hoai Phuong
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