Apple will officially launch the iPhone 16 generation on September 9, and will also "kill" some older devices to "clean up" products that are no longer suitable for the market.
After launching the iPhone 16 generation, Apple may "kill" many old product lines. This is considered a suitable business strategy that the company has frequently applied in recent years.
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| The iPhone 16 generation will be launched on September 9. |
Experts say that the iPhone 15 Pro and iPhone 15 Pro Max duo will be on the list of "death" when the iPhone 16 generation is launched. Previously, "Apple" also did the same for the iPhone 14 Pro, iPhone 13 Pro and iPhone 12 Pro models.
The Economic Times also said that Apple will also stop selling the iPhone 14 Plus model launched in 2022, positioning it as a replacement for the iPhone 13 Mini. However, sales of the iPhone 14 Plus did not meet the company's initial expectations.
In addition, the iPhone 13 is also likely to be on the "death" list. In the near future, the iPhone 14 model will become the flagship product and replace the current position of the iPhone 13.
However, the fact that a model is "discontinued" does not mean that the product will completely disappear from the market. For example, the iPhone 11 was "discontinued" by Apple in September 2022, but is still being sold in many markets, including Vietnam.
The move to "kill" old products is considered a suitable business strategy that Apple has often applied in recent years. Keeping too many products will make it difficult for users to choose to buy devices.
In addition, if older models continue to be sold, the company will be forced to lower the prices of the products. However, this will inadvertently make them direct competitors to the newly launched iPhones.
Source: https://baoquocte.vn/nhung-mau-iphone-se-bi-khai-tu-khi-iphone-16-ra-mat-285171.html
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