After the summer peak for domestic tourists, from October to March and April of the following year is considered the "golden season" for welcoming international tourists. The number of international visitors to Ninh Binh is forecast to increase, so the tourism industry has been actively preparing the necessary conditions to be ready to welcome international tourists.
According to statistics from the Department of Tourism, by September 2023, the whole province is estimated to welcome 5.52 million visitors, 1.9 times higher than the same period last year. Of which, domestic visitors welcomed 5.24 million visitors, international visitors welcomed 285 thousand visitors. Up to now, the number of international visitors to Ninh Binh has reached more than 80% of the plan.
Notably, in August and September 2023, although not yet the peak season for international visitors, Ninh Binh tourism recorded a record number of international visitors since reopening in March last year. Specifically, in August 2023, the whole province welcomed nearly 23,000 visitors, and in September, nearly 21,000 visitors.
Tourism service businesses in Ninh Binh predict that the number of international visitors to Ninh Binh will increase sharply because the end of the year is the peak season for international visitors, plus the positive impact of new visa policies that took effect from August 15 will create great attraction for foreign visitors.
However, many experts believe that the loosening of visa policy is only a necessary and sufficient condition for Ninh Binh tourism to be more attractive, to improve competitiveness and create more attraction for international markets. It is necessary to have more synchronous solutions such as: creating more unique and attractive tourism products; implementing stronger and more professional promotion activities; especially ensuring security and safety in destination management; policies to create favorable conditions for tourists in Vietnam, developing the night-time economy...
Realizing the upcoming scenario, many tourism service businesses in the province have proactively invested and innovated their products, especially tourism products targeting international visitors with high spending ability.
Mr. Ha Huy Loi, Director of Ngoi Sao Private Enterprise, the unit that is managing and exploiting Thien Ha Cave (Son Ha Commune, Nho Quan District) said: Thien Ha Cave is a tourist destination loved by many foreign tourists because of its inherent wildness and nature. Recently, the Company has put into operation walking tours, countryside tours, and Muong cultural space experiences. These products are very popular with foreign tourists. According to statistics, the weekly Muong cultural space exploration activity alone has been booked by foreign groups.
In the coming time, businesses will continue to review conditions to ensure security and safety for tourists. At the same time, they will constantly innovate existing tourism products, including adding experiential activities such as: harvesting agricultural products, processing dishes, participating in weaving, carpentry, etc. to diversify activities for tourists and promote cultural beauty in people's lives.
"In general, foreign tourists like things that are simple and rustic. There are things that are familiar to us but are unique and new to them. The important thing is how to turn those simple things into professional tours and routes that attract tourists. To do that, we need the cooperation of all levels, sectors and people in the region," said Mr. Ha Huy Loi.
Besides focusing on product innovation, many accommodation establishments are also actively upgrading items to welcome international guests.
A representative of Minawa Kenh Ga Resort said: After a period of focusing on welcoming domestic guests, the unit will focus on promoting and introducing to international guests in the coming time. Currently, the unit is continuing to invest in culinary, entertainment, and swimming pool services for visitors. Meanwhile, in order to create an experience space for visitors, some resorts and homestays focus on investing in green trees in the premises. Some accommodation establishments and cooperatives have opened additional services such as herbal baths, mineral baths, health care tourism, or combined with some sightseeing and experience spots so that international visitors can have new experiences and stay for a long time.
Comrade Bui Van Manh, Director of the Department of Tourism, said: Forecasting the number of international visitors to Ninh Binh to increase in the coming months, the Department of Tourism has directed tourist areas, destinations, and businesses to actively invest and innovate products. In particular, focusing on exploiting unique values, building tourism products with high cultural content, introducing regional cuisine and the uniqueness of each destination.
The sector has directed tourist areas, destinations, and accommodation establishments in the province to strictly implement regulations on ensuring hygiene, environment, and food safety. Renovate and upgrade technical facilities, improve the quality of human resources to ensure the requirements of serving tourists safely and thoughtfully. Strengthen inspection and control of tourism activities, prevent and promptly handle violations of tourism laws, soliciting and pressuring customers to buy goods, asking for tips, causing trouble for tourists. At the same time, step up the promotion, advertising, and introduction of tourism images on mass media; support businesses in building new tourism products...
In 2023, Ninh Binh tourism industry aims to welcome 350 thousand international visitors. With a ready mindset, we believe that in the coming time, Ninh Binh tourism industry will welcome more foreign visitors, contributing to completing and exceeding the set targets.
Minh Hai
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