Through a series of activities such as sharing Tet moments on social networks and experiencing Tet booths at supermarkets, Nestlé and many Vietnamese families pray for a "quality Tet".
Every time Tet comes, the spring atmosphere fills every street, everyone has a different definition of Tet and way of celebrating Tet, but in general, everyone wishes for a happy, warm and quality Tet.
Lan Anh, a student from Hanoi who just returned from abroad, shared: “After a year of many changes, I just want to have a quality Tet with my family. No need for extravagance, just having the whole family healthy is enough to be happy.”
On social networks, many people also expressed their views on a quality Tet season. Quality can be fullness, reunion, or new experiences... Images of wrapping banh chung, decorating the house or preparing for a long trip appear frequently, spreading the spirit of a quality Tet with diverse colors. Mr. Hoang Hai, a technology driver in Ho Chi Minh City, confided: "For me, a quality Tet means earning more income than usual, because Tet is the time when people book more cars."
Nestlé Vietnam’s Tet campaign this year carries the theme “With Nestlé, a quality Tet in your hands”. Not only does Nestlé cherish every moment of Tet and the differences in how each person celebrates Tet, it also encourages consumers to share their unique Tet celebration style. According to Nestlé, a quality Tet will be crystallized from three core values: meaningful time with loved ones with quality products.
Realizing the above values, Nestlé has co-organized the contest "Quality Tet Flex - Selecting cool gifts" on social networks from December 14, 2024 to January 17. The contest has attracted hundreds of thousands of discussions and thousands of shared posts. According to the organizers, all entries are carefully invested in from content to images, rich in emotions with genuine wishes for a quality Tet season, contributing to creating a vivid picture with diverse perspectives.
A highlight of the contest is the Tet version of the “Blind Box” - one of the gifts for lucky players. These youth-inspired and spring-inspired gift boxes contain Tet products and messages of love from Nestlé. The Tet version of the “Blind Box” is carefully and meticulously prepared with a youthful design, and is given as a lucky and quality gift to consumers.
Contributing to spreading the bustling atmosphere of Tet, Nestlé also organized a series of spring activities at supermarkets, attracting the attention and participation of consumers. The brand's booths at Big C or Co.opmart attracted attention with a space designed in the traditional Tet spirit with many folk games, gift exchange activities, gift giving and receiving incentives. Recreating a cozy Tet space, the booth is also a place for families to take souvenir photos together.
Many consumers could not hide their joy when they received gifts of Nestlé products and experienced the Tet atmosphere at the booth. Ms. Phuong Anh, District 10, Ho Chi Minh City shared: "Taking my children to go shopping for Tet, the joyful and bustling atmosphere made my whole family feel that Tet was closer. The children also received gifts, making the already happy family even happier."
Ms. Minh Ha's family, Bien Hoa, Dong Nai, was also eager to take photos at Nestlé's booth at Big C supermarket: "My family takes advantage of taking photos to celebrate Tet together in any "chill" Tet scene". According to her, the village, traditional house, kumquat tree, banh chung, apricot and peach trees of Nestlé... are very interesting for the whole family to keep memories.
Another activity of Nestlé to spread the “Quality Tet” in the community is two short commercials, depicting the atmosphere of family reunion. The two films have attracted more than tens of millions of views on social media platforms, and many viewers commented that they “awakened the Tet emotions” in the hustle and bustle of year-end work.
Along with that are interactive activities on the Nestlé Family website, spreading the message of a quality and complete Tet season.
With over 30 years of presence in Vietnam, Nestlé has demonstrated its understanding of consumer psychology through many specific actions, including Tet campaigns. This year, through the program "With Nestlé, a quality Tet in hand", Nestlé hopes to spread the beauty of Vietnamese Tet, where the tradition of reunion, sharing and love is preserved in every family across the country.
The company's Tet campaigns always combine tradition and modernity, closely following current issues. Last year, to welcome the Lunar New Year of Giap Thin, Nestlé Vietnam initiated the program "Wishing for enough is enough" to encourage everyone to send good wishes for the new year and work together to make wishes come true. Wishing for enough is enough - just knowing enough, praying for enough and determined to make it come true, then the wishes will come true, instead of the somewhat exaggerated, polite wishes often seen. This is suitable for the social context with many fluctuations in recent years, making people realize the importance of practical, simple things in life as well as the preciousness of family and friend relationships around us.
Previously, during the two consecutive Tet holidays of Quy Mao and Nham Dan, the company's Tet campaign spread the message of green living. That is "Eat Green Tet - Receive Good Fortune" in 2023 and "Give Good Fortune, Receive Green Fortune" in the Tet season of 2022 with many activities supporting a sustainable development future.
Having been present in the Vietnamese market for more than 30 years, Nestlé has become a familiar brand to Vietnamese consumers. Nestlé products have been accompanying Vietnamese families, serving from energetic breakfasts, family reunion meals to meaningful Tet gifts.
Le Thanh
Source: https://vietnamnet.vn/nestle-lan-toa-thong-diep-don-tet-chat-luong-2366129.html
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