Improve product competitiveness

Tea products of UT Tea Investment and Development Company Limited, Van Linh Commune, Thanh Ba District participated in displaying and connecting product consumption at the trade fair.

UT Tea Investment and Development Company Limited in Van Linh Commune, Thanh Ba District, in addition to purchasing tea for processing tea for export, also gradually processes high-quality tea to supply to the market. Talking to us, Ms. Le Thi Hong Phuong - Director of the Company shared: "The Company is jointly implementing a project to develop purple bud tea with a total long-term area of ​​17 hectares, contributing to enhancing the value and brand of Thanh Ba purple bud tea... One of the factors that created the initial success of enterprises participating in the field of tea processing is that the Company continuously researches and launches new product lines to meet the needs and tastes of consumers. Rich flavors combined with improved packaging designs, the Company has demonstrated its competitive advantage in the market with similar products".

Exploiting the strengths of the internet and social networking platforms, for many years now, the Company has proactively developed channels to promote and introduce products through websites, e-commerce platforms, and social networks. With green tea products (Madina Supereme Pekoe, Premium Pekoe, Pekoe, Broken, PS, BPS, F...), stretched green tea, rolled green tea consumed domestically and exported to markets: Pakistan, Afghanistan, Dubai, UK, Germany, Tajikistan, Taiwan... Export output is 1,500-1,700 tons of finished products/year, average revenue is over 40 billion VND/year, creating jobs for hundreds of local workers.

Together with enterprises, cooperatives have now innovated in human resources and business methods in the direction of market economy to become a potential economic organization, operating effectively. Many cooperatives have better organized production, business and service activities, and are more dynamic in the market mechanism. In particular, in the agricultural sector alone, there are over 60 cooperatives participating in production and product consumption linkage activities; at the same time, developing production with concentrated scale and area; being a bridge in receiving and guiding the application of scientific and technical advances in production; building brands and tracing origins. Cooperatives have paid attention to linkages in production and aimed at developing key products that are strengths of the locality such as: Tea, grapefruit, banana, rice; livestock, poultry, safe vegetables...

Expanding linkages, improving the capacity of organizing production, applying science and technology in association with environmental protection, creating safe products with high economic value is the new direction of the Ga Gay My Lung sticky rice production and general service business cooperative, My Lung commune, Yen Lap district. Mr. Khuc Ngoc Tung - Director of the cooperative said: "In the competitive market economy environment, to affirm the brand, the cooperative's products sold on the market are packaged, have logos, labels, traceability codes... Currently, the cooperative continues to strictly implement the regulations of the organic Ga Gay sticky rice production linkage model, improve the quality of products, protect the local ecological environment; at the same time develop and expand the domestic and export markets, ensuring stable income for members".

Currently, the province's agricultural resources are abundant with increasingly improved and stable quality, along with the active participation of enterprises and cooperatives in the field of agricultural production and processing, creating livelihoods for hundreds of families by participating in the production chain, processing, and sales system. In fact, from the strategy of developing diversified goods and agricultural products according to market demand, enterprises and cooperatives have played a good role in promoting the formation of production models according to value chains associated with key products, large-scale, with spreading power, contributing increasingly effectively to the socio-economic growth of the province.

Thanh Nga

Source: https://baophutho.vn/nang-cao-nang-luc-canh-tranh-san-pham-230642.htm