Hoa Sen Group's Vietnamese Family Home charity program has surpassed many nominations and won the Excellent Impactful Community award at the Kotler Awards Vietnam 2024.
This is the second time the Kotler Awards have been held in Vietnam. The Kotler Awards is a prestigious international award, founded by Professor Philip Kotler to honor businesses and individuals with outstanding contributions and achievements in the fields of marketing, business, and strategic management. Based on the criteria of the 17 Sustainable Development Goals of the United Nations, this category honors individuals and organizations that have created positive changes for the community through innovative, effective and sustainable development initiatives.
The 2024 Kotler Prize marks a meaningful milestone in the journey of continuous dedication to the community of the Vietnamese Family Home program team.
At the Kotler Awards 2024, the Hoa Sen Group's Vietnamese Family Home charity program was honored in the category of "Excellent Impactful Community". This is a worthy recognition for the persistent efforts of Hoa Sen Group on the journey to carry out the mission of "sharing happiness with the community", spreading the value of love to orphans across the country. In particular, this award is also a great motivation, urging the program's implementation team to continue to strive and contribute more to create meaningful projects, contributing to spreading positive and sustainable values to the community.
Kotler Awards 2024 honors outstanding Business Marketers, Marketing Experts, Strategic Managers and Enterprises with outstanding achievements, contributing to sustainable development and enhancing the national brand of Vietnam.
With the mission of "sharing happiness with the community", the Vietnamese Family Home program has left many impressions in the hearts of the public, becoming a charity phenomenon that has received a lot of attention from audiences on social networking platforms, newspapers, and media. Every place the Vietnamese Family Home stops, the program receives a lot of love from local audiences. After more than two years of journey, the Vietnamese Family Home has achieved notable achievements such as: Second Prize in the category of "Integrated Media Advertising" at the Vietnam Creative Advertising Awards Ceremony 2023 - Award Category of the Ministry of Culture, Sports and Tourism; won the category "Brand with meaningful social activities" at the Vietnam Creative Advertising Awards Ceremony 2023; Twice entered the voting round at the Mai Vang Awards 2022 and 2023 in the category "Most favorite program on digital platforms and television". Nominated in the Project category of the Human Act Prize 2023.
The program has given wings to the dreams of hundreds of orphans.
In 2024, the program was in the TOP 1 Most Outstanding Community Campaign on Social Networks of the Construction - Building Materials Industry in the first half of the year; Continuously entered the BSI Top 10 list - Social Media rankings for many consecutive months announced by Buzzmetrics. Recently, Vietnamese Family Home was nominated in the category of "Inspiring TV Program" and the sponsor Hoa Sen Group was nominated in the category of "Community Organization" at the Vietnam iContent Awards 2024; continued to receive 4 nominations at the Vietnam Creative Awards 2024 (Van Xuan Awards). Up to now, the program has had 116 episodes produced, going through more than 40 provinces and cities and supporting 348 families in difficult circumstances, including many families with 4-5 orphaned children, lacking the love of their parents. The total value of the prize money given by Hoa Sen Group is more than 11 billion VND. With the support of 230 guests who are famous artists, beauty queens, and athletes from many fields. The amount of money that the guests, sponsors, and local audiences watched, supported, and gave directly to the orphans was nearly 6 billion VND. This amount has effectively supported families in reducing the economic burden and ensuring the orphans go to school.
Vietnamese Family Home has successfully spread positive values to millions of viewers.
It can be said that the success of the program comes from the resonance of the sponsor's enthusiasm, the efforts of the production team, the thoughtful support of local leaders, the noble gestures of guest artists and especially the kindness of people across the country. These actions have together written fairy tales in everyday life, contributing to spreading humanistic values in the community. The program Warm Vietnamese Family is broadcast at 20:20 every Friday on HTV7 channel. The program is produced by Bee Media Company in coordination with Ho Chi Minh City Television, with the support of Hoa Sen Home Construction Materials & Interior Supermarket System (Hoa Sen Group) and Hoa Sen Plastic Pipe - Source of Happiness.HOA LOTUS GROUP
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