With just over a month left until the end of 2023, stores and supermarkets in the province have launched many incentive and promotional programs to stimulate year-end shopping.
These days, a series of stores from fashion, household goods, cosmetics, food... to supermarkets in the province are excitedly promoting to attract customers to shop at the end of the year. With discounts often ranging from 5 - 50% depending on each product and regulations, some items and services are even discounted up to 80% to stimulate consumption. Year-end promotions are considered a perfect form of symbiosis that brings benefits to both sides. By creating attractive promotions and gifts to stimulate shopping, this is the time for businesses to clear warehouses, "clean up" inventory as well as thoroughly sell off over-season goods with the criteria of revenue equal to cost price while still being able to build a close, friendly brand image with customers. On the contrary, consumers take advantage of this time to invest in shopping to have the opportunity to own and experience high-quality, high-end branded items, or simply stock up on essential items at affordable, economical prices.
At fashion stores on Tran Hung Dao, Thu Khoa Huan, Tuyen Quang, Ton Duc Thang streets... in Phan Thiet City, they all posted shocking price reductions, devastating prices, and promotions from 50 - 80% to attract customers to buy. At Tokyolife store on Ton Duc Thang street, in front of the store, there is a super cheap sale sign up to 80% with a full range of accessories, shoes, bags, wallets, fashion... In addition, Tokyolife also launched a golden hour from 6 - 9 pm (from November 23 to December 5) for the first 100 customers with a price of 29,000 VND... Similarly, at Xuan Hang fashion shop - 61 Tran Hung Dao (Phan Thiet City), there are many great promotions for customers such as discounts from 10 - 50%, sales at the same price of 49,000 VND, 99,000 VND, 149,000 VND for many different types of products. At the same time, apply for gift receipts over 900,000 VND: Get 1 free 99,000 VND T-shirt; get 99,000 VND sale product of your choice; get 1 fashion bag...
Not only in stores, at Coopmart Supermarket, Lotte Phan Thiet is also implementing many attractive promotions and discounts, creating a bustling shopping atmosphere at the end of the year. Accordingly, thousands of items from clothes, shoes, household appliances, food... are discounted from 10 - 70%. Along with that, many items are given away with products and services with prices equal to or lower than the products customers buy.
With many attractive promotions, it has attracted a large number of customers to choose to buy at the end of the year. Taking advantage of this time, Ms. Nguyen Thi Thao in Phu Thuy ward shared: "I often wait for the end of the year to buy goods because there are many cheap promotional products that are very good quality, helping me save money instead of buying new goods". Sharing the same hobby of buying year-end promotional products, Ms. Hong in Ham Hiep commune said: "Hearing that this time the supermarket has a discount on many items at the end of the year, I took the opportunity to go to Lotte Phan Thiet supermarket to buy goods. Here, I bought many quality products at preferential prices such as clothes, soap, conditioner, household appliances... for my family to use". However, according to the experience of buying promotional products of Ms. Thao and Ms. Hong, when buying promotional products, consumers also need to raise awareness. When choosing to buy or receive any promotional product, they need to find out information about the origin, label, brand, expiration date and especially should buy at reputable stores and agents to avoid the case of buying cheap products that cannot be used.
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