The 7-hectare dragon fruit garden experience tourism model of Mr. Do Van Hung's household (village 1 Minh Phu, Yen Phu commune) is one of the bright spots in developing tourism from agriculture. After being promoted by the District People's Committee and the Department of Culture - Information to combine fruit tree planting with tourism development, the family immediately started implementing it. He selected and planted typical flowers on both sides of the road leading to the dragon fruit garden to create a beautiful landscape. Mr. Hung also invested in a swing, a check-in bridge to create a highlight for visitors when visiting the model; expanded the automatic irrigation system and the LED lighting system to produce off-season fruit on the entire existing area. In 2023, Mr. Hung's family welcomed over 4,000 visitors to visit, experience, and relax.
Mr. Vuong Ngoc Quang, Do village, Binh Xa commune is also a typical example in developing tourism in the direction of ecological agriculture. Mr. Quang chose a hill under the Cham Chu mountain range and renovated and built many small stilt houses to welcome tourists. Here, Mr. Quang grows many types of flowers and fruit trees, from grapefruit, orange, four-season lemon, mango, jackfruit, etc. With his English skills, Mr. Quang has connected many foreign groups to experience. He often introduces tourists to the orange and green tea areas of Ham Yen and takes them to visit and experience the service of harvesting and caring for agricultural products with the locals. On average, Mr. Quang welcomes from 500 to 700 visitors each year. Quang's service price is quite high, the cheapest is 25 USD/person/day and night or if guests rent a small house, it is 65 USD/house/day and night. Mr. Quang's annual tourism revenue reaches nearly 1 billion VND.
Ham Yen is considered the "fruit granary" of Tuyen Quang province, promoting the strengths of agriculture and forestry associated with culture to develop tourism, building the locality into a tourist destination is the new development direction of the district. Ecotourism and rural tourism activities in Ham Yen district have been invested, exploited and initially formed a number of tourism products associated with agriculture, such as: Homestay community accommodation services, visiting farms, agricultural models, learning about the lives of ethnic minorities, participating in cultural performances with indigenous people, enjoying cuisine, traditional craft villages...
Currently, Ham Yen district has over 30 tourist accommodation establishments with over 400 rooms, of which 3 establishments meet 1-star hotel standards; over 25 accommodation establishments meet motel standards; there are over 25 restaurants serving 15 tables or more. Along with that, the implementation of the "One Commune One Product" (OCOP) Program has created favorable conditions for establishments, enterprises, and cooperatives in the district to promote the production and processing of high-quality agricultural products to serve visitors and tourism experiences in the area. Ham Yen has 34 OCOP products, of which 2 are 4-star products and 32 are 3-star products.
To effectively implement the plans, Ham Yen district has regularly organized training courses to improve tourism knowledge for officials, civil servants and households registered to provide homestay services. Organized a number of families to visit and learn from experiences in effective community tourism implementation in localities; regularly sent households and individuals to participate in training and professional development in community tourism organized by the province. In addition, Ham Yen also encourages localities to develop traditional crafts such as rattan, bamboo, reed, silk, brocade weaving; promote traditional festivals in the area...
Thanks to that, traditional cultural and ecological elements associated with agriculture have been creatively exploited to serve tourists. The district encourages people to build houses with rooms for tourists to rent in a traditional style, using local materials that are environmentally friendly.
The encouraging result is that in 2023, the district welcomed 115 thousand visitors. To attract tourists, in addition to organizing traditional festivals, Ham Yen is planning and developing tourism in Ho Khon, Thai Son commune; Cao Duong village, Yen Thuan commune; exploiting the potential of the Lo River hydroelectric reservoir area; Cham Chu mountain eco-tourism; preserving and promoting the Ethnic Cultural Village in Pac Cap village, Ma Hec waterfall in Phu Luu commune; Dong Tien tourist site, Thac Cai temple in Yen Phu commune; Toan Thang Palace relic in Thanh Long commune; Bac Muc temple, Tan Yen town walking street.
The model of agricultural development associated with tourism in Ham Yen is considered to have potential, increasing the value of agricultural products, contributing to preserving and promoting traditional cultural values, helping farmers get rich in their own villages. In order to develop long-term and exploit the potential and advantages of the locality to the fullest, the People's Committee of Ham Yen district is resolutely implementing many synchronous solutions, gradually integrating capital sources for investment in infrastructure, facilities, promoting the linkage of tourism products to develop tourism associated with economic development, building new rural areas, and civilized urban areas.
Ham Yen (Tuyen Quang): Promoting the positive role of prestigious people in social life
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