Many individuals and businesses in the province have promoted the construction and use of their own sales websites. Because this is a potential sales channel, not only bringing many outstanding benefits in expanding customer reach, but also helping cooperatives and businesses build reputation, brand and affirm their ability to access technology in the digital age.
Quang Trung Transport Cooperative staff managing Trieu Son bus station use website: xekhachhaohuong.vn to sell bus tickets online.
Mr. Trinh Huy Hieu, the operator of Quang Trung Transport Cooperative, which manages the Trieu Son district bus station, said: Currently, the Cooperative is managing and operating 20 buses, mainly running from Trieu Son to the provinces. Previously, customers who wanted to book tickets had to go directly to the bus station, which not only wasted their travel time, but also led to the situation where the ticket offices were always crowded and cramped, especially during holidays and Tet. Booking tickets through the call center also encountered many difficulties due to overload when too many customers called at the same time. Therefore, many times, the staff on the phone did not have time to pick up the phone to advise and answer customers.
Faced with these problems, the Cooperative has flexibly built and launched the website: xekhachhaohuong.vn, to help customers book bus tickets online. Since its launch, the website has brought many conveniences to both customers and the Cooperative in booking and controlling tickets. For customers who need to book bus tickets, they just need to go to the website and perform some simple operations such as choosing departure place, destination, departure date, itinerary information, choosing the appropriate trip and seat and filling in the information, then making online payment. Booking tickets via the website not only helps save travel time for customers, but customers can also know the public ticket price, freely choose the seat position on the bus, and can also interact directly, leave feedback, comments on the bus company's service to receive better service.
Along with that, the bus company also minimizes errors in ticket control and the number of passengers. In addition, when tracking the number of customers booking through the website, the bus company can proactively arrange vehicles to suit the needs of customers, especially during peak periods such as holidays and Tet. With many advantages, the number of customers booking bus tickets through the Cooperative's website is increasing, accounting for about 50% of the total number of customers booking bus tickets every day.
Online sales websites are becoming more and more popular and are used by many cooperatives, production and business enterprises. This is also the method that the Tho forest garden cooperative (Nhu Xuan) is implementing with high efficiency. Ms. Nguyen Le Ngoc Linh, Director of the Ban Tho Forest Garden Cooperative, said: "The online sales website has become an interactive environment between buyers and sellers, facilitating online transactions. Buyers can easily access the seller's website to find information, then choose the product they want to buy, add it to the shopping cart, make online payment or pay on delivery. Sellers can also easily promote a variety of their products through the online sales website. At the same time, expanding the opportunity to find customers nationwide. Therefore, in the past time, along with actively promoting and selling products through social networking sites such as Zalo, Facebook... The Cooperative has built a sales website vuonrungbantho.vn. On this website, the Cooperative has actively posted its products, which are fermented honey. To attract and increase customer interactions, the website interface is always changed to be lively and attractive. At the same time, the Cooperative's staff is also active, Regularly advise and guide customers on how to order and pay online. Order closing, packing and shipping are also done methodically. Thanks to that, sales on the Cooperative's website are maintained stably with a large number of customers not only in the province but also in many localities nationwide."
In the 4.0 era, selling on websites is an effective sales solution for many cooperatives and businesses. Through sales websites, cooperatives and businesses can successfully do online business thanks to the ability to easily reach potential customers. Therefore, the number of cooperatives and businesses choosing to sell via websites is increasing. According to statistics from the online.gov.vn website (e-commerce management system) of the Ministry of Industry and Trade, Thanh Hoa province currently has 198 households, cooperatives and businesses that have registered and notified the Ministry of Industry and Trade about the establishment of e-commerce sales websites. Some typical businesses include ABC Education and Communication Joint Stock Company (Thanh Hoa City), Le Huu Nam business household (Trieu Son), Hoang Dat Equipment Company Limited (Ha Trung), Chinh Le electronics supermarket (Nga Son)...
To improve the effectiveness of sales through the website, every year, the Department of Industry and Trade of Thanh Hoa also actively opens training courses to raise awareness of the law and e-commerce profession for cooperatives and enterprises in the province. Participating in training courses, cooperatives and enterprises will be introduced and communicated with general information about e-commerce in Thanh Hoa and some orientations for e-commerce development for Thanh Hoa province. At the same time, they will be informed about the process of inspection, examination, and handling of violations in e-commerce... Thereby, contributing to further improving the capacity of State management on e-commerce, application skills on e-commerce, and awareness of compliance with the law on e-commerce in production and business activities.
Article and photos: Nguyen Dat
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