Summer beaches packed with tourists are the “brand” image of Sam Son. But the “tourist capital of the North” has never dreamed of festivals that attract a “sea of people” to have fun all night long. Today, that vision has become a reality, with the support of strategic investor Sun Group over the past half decade.
Sam Son's tourism potential has not yet been exploited to its full potential.
Sam Son today has a new look, with the bustling sounds of street festivals, national entertainment events, the brilliant colors of fireworks and nightly water music shows at the bustling sea square. A multi-experienced Sam Son, vibrant in all four seasons, is breaking through to its position as "the most ideal resort in Indochina".
Opening the "treasure trove" of tourism
Favored with the name of “the lovely Thanh Ky”, Thanh Hoa possesses a “treasure” of diverse tourism resources. With outstanding advantages in area, population, natural landscapes and more than 1,500 historical and cultural relics and scenic spots, however, according to experts, many years ago, Thanh Hoa still missed the opportunity to break through because it was not exploited to its full potential.
With the mission of "Beautifying the lands", since 2020, Sun Group has officially set foot in Thanh Hoa with the idea of large-scale, high-class project complexes to exploit the strengths of Thanh tourism: from sea tourism, hot mineral resorts to eco-tourism...
Looking at the steps taken by Sun Group on the journey to elevate Thanh Hoa tourism, we can clearly see a strategic vision. That is to create a tourism axis throughout Thanh Hoa, build a complete resort tourism ecosystem, and provide diverse experiences for tourists from all over the world throughout the four seasons.
That journey chose Sam Son as its starting point - a resort of the century, a familiar resort brand for the people of the North, but for a long time it only attracted local tourists to swim, eat seafood and then return home. And up to now, Sun Group has made its first impressions with projects that have changed the appearance and positioning of Sam Son tourism.
Sam Son Beach Square and the unique water music show make Sam Son more and more vibrant at night.
On April 27, the “Sam Son Sea Square and Landscape Festival Axis” was inaugurated, marking the presence of a high-end tourism, resort and entertainment complex worth over 1 billion USD that Sun Group has built in Sam Son. Sam Son Sea Square is expected to be the most vibrant tourist and cultural destination in the North - like the model of large squares in countries around the world: San Marco (Italy), Plaza Mayor (Spain)...
This May, Sun Group will officially introduce the first Sun World complex of 33.6 hectares in Sam Son. In the near future, when phase 2 of the park is completed and the Sun Grand Boulevard complex, Sun Riverside Village eco-resort urban area... are put into operation, the coastal city of Sam Son will be a rare place in the North with full tourism infrastructure, soon becoming a four-season entertainment and resort destination.
Sun World Sam Son will come into operation in May 2024, adding entertainment experiences to Sam Son.
Not stopping there, the spacious boulevards connecting Sam Son with large-scale projects invested by Sun Group in Thanh Hoa such as Ben En Eco-tourism Area (1,500 hectares), Quang Xuong Hot Mineral Resort Complex... will draw a complete experience journey for tourists. Accordingly, Ben En, Quang Xuong and Sam Son are located on the horizontal tourism axis of Thanh Hoa, convenient for tours from mountain resort tourism (Ben En) to hot mineral health care tourism in the plains (Quang Xuong) and Sam Son beach tourism.
“The journey to beautify Thanh Hoa has been cherishing a big dream for many years. That is to elevate Thanh Hoa tourism, through investing in a series of projects stretching from the coast to the plains and mountains, activating Thanh Hoa's existing strengths. Sun Group will continue to invest heavily to complete the international-scale resort - entertainment - high-end real estate ecosystem, gradually realizing this aspiration”, affirmed a representative of Sun Group.
Sun Group co-organized festivals combined with spectacular fireworks displays in Sam Son.
This belief is firmly reinforced by the numbers. That is the "throne" of tourism revenue of 3,800 billion VND of Thanh Hoa during the recent 30/4-1/5 holiday, in which Sam Son contributed the main proportion. From a simple resort by the sea, thanks to being activated at the right time, Sam Son has shone in the "high sky" with brilliant fireworks or high-rise apartment complexes about to appear.
Add a touch of luxury to the “resort of the century”
Most recently, the appearance of the high-rise apartment complex near the sea, The Pathway, part of the Sun Grand Boulevard metropolis, has created a fever for the market in Sam Son, Thanh Hoa.
It is not difficult to explain the interest of investors, when they have waited too long to seize the opportunity to own prestigious real estate, converging all the potential and values of Sam Son, opening up attractive opportunities for residence or investment in the "capital" of Thanh tourism.
The Pathway is located along the avenue like a door opening to all the rich and luxurious experiences.
Possessing the central coordinates of the Sea Square and the festival landscape axis of Sam Son City, close to all the amenities such as the water music performance area likened to "the Singapore corner of Thanh land", the bustling shophouse row, cultural symbols..., The Pathway promises to be a vital point that any tourist will stop to visit.
With The Pathway, Sun Group has been adding luxurious, classy and attractive colors to the Sam Son resort of the century.
The Pathway high-rise apartment complex in the future will fully meet the needs of civilized living, living like a resort of residents with a system of high-class utilities right in the building: gym, community room combined with library, spa, underground parking, shophouse podium and bustling commercial street right at the foot of the apartment building.
The Pathway complex is an important "piece" of the growing Sam Son urban area.
Possessing a prime location in the large-scale complex of Sun Group in Thanh Hoa, with a high-class complex model, The Pathway not only brings a modern high-rise "piece" to the urban picture of Sam Son, but also brings sustainable investment and business value to the owner.
On May 18, the event introducing The Pathway project with the theme “Prosperous bloodline” will be held at the Central Hotel, Thanh Hoa city center. This is an opportunity for Northern investors to discover the first “super product” of high-rise apartments by the sea in Sam Son as well as decode the impressive profit potential of Thanh real estate.
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