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| From January 5, 2024, consumers can access the Nestlé Family website to create meaningful, unique wishes to give to relatives and friends with just a few simple steps. (Source: Nestlé Vietnam) |
In order to encourage people to send each other good wishes for the new year and work together to make wishes come true, Nestlé's Tet campaign "Wishing for enough is enough" this year brings many interesting interactive activities for this holiday with the goal of working with customers to have a Tet "enough to spend" but full of warmth and love.
Accordingly, from January 5, 2024, consumers can access the Nestlé Family website to create meaningful, unique wishes to give to relatives and friends with just a few simple steps. After registering information on the website, consumers can choose the recipient of the wishes (family, relatives, neighbors, colleagues or friends) and the theme of the wishes (about beauty, health, career, fortune, luck or happiness).
Next, consumers choose the emoticons and interface colors of the card so that Nestlé can compile the greetings and download them to share with their loved ones. There is no limit to the number of times you can create a card, so everyone can freely create the most satisfying greetings to send to friends and relatives this Tet holiday.
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| Customers participate in exchanging gifts and trying out many interactive activities and games. (Source: Nestlé Vietnam) |
At the same time, Nestlé Vietnam also cooperated with Channel 14 to organize an online challenge on Facebook to spread the message "If you wish for enough, you will get it". When participating in this activity, players have the opportunity to receive attractive prizes, including 1 First prize of 1 IPad Pro M2 256G, 2 Second prizes of 1 Apple Watch SE 2023 44mm each and 15 Lucky prizes with valuable shopping vouchers.
During the program, consumers can also visit Nestlé Tet booths at more than 110 supermarkets and stores such as Big C, Co.opmart, etc. and at more than 350 traditional markets nationwide to feel the joyful Tet atmosphere, exchange gifts and try their hand at many interactive activities and games. Through these activities, Nestlé Vietnam hopes to join hands with consumers to bring a rich and meaningful Tet season to every home.
The set of 3 Prayer Songs released by Nestlé recently is also part of the campaign, expressing the wishes of different target groups including family, colleagues and young people sent through 3 extremely unique versions of Tet TVC.
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| During the program, consumers can also visit Nestlé's Tet booth at more than 110 supermarkets and stores such as Big C, Co.opmart... (Source: Nestlé Vietnam) |
Each TVC is uniquely created with music inspired by catchy folk songs and remixed on different background music from bolero, ballad, to hiphop, clearly showing the characteristics of each generation. Each wish in the song expresses everyone's own wishes for the new year, but the important thing is that they always aim at the message "If you pray for enough, you will get it" symbolizing contentment and balance in life.
Through the program, Nestlé Vietnam hopes to accompany Vietnamese consumers in spreading simple and practical wishes for the new year to family, friends and colleagues, and together make efforts to turn these wishes into reality.
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