Opportunities for businesses to capture and exploit the market

In addition to implementing the 2024 Trade Promotion Program as planned, the Industry and Trade sector also promptly informed and mobilized local businesses to actively participate in related events...

In the first half of April, the Department of Industry and Trade of Binh Thuan province continuously informed about upcoming trade promotion activities, and at the same time requested departments, units, and professional associations to coordinate in transmitting content and mobilizing businesses in the province to research and register to participate. Such as information about the Investment - Trade Promotion Delegation to Japan (expected to take place at the end of July 2024) chaired and coordinated by the Ministry of Industry and Trade. This is considered a very effective trade promotion program for businesses to promote relations between the two countries and increase export turnover to the Japanese market in the coming time. In addition, there is information about the invitation to participate in the 2024 Cross-border E-commerce Promotion Delegation organized by the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) in the coming time. Thereby supporting businesses to directly learn about the market situation and seek business opportunities through cross-border e-commerce. At the same time, it contributes to improving import-export capacity and investment in the field of e-commerce and digital technology application with markets such as Singapore, Korea and India.

Trade promotion activities focus on promoting Binh Thuan's advantageous and typical products (Illustration photo).

Recently, the competent authority also informed about the Fair - Tourism - Import-Export Trade - Connecting Trade with Sihueng Industrial City in 2024, scheduled to take place from June 20 to 22 in Seoul - Korea. The program is co-organized by Sihueng City and the Vietnam - Korea Business and Investment Association (VKBIA) to support businesses in learning and understanding the needs and potentials to expand the exploitation of the import-export market, connect trade as well as enhance economic and industrial cooperation. Specifically, businesses participating in this event can learn and understand the needs and import potentials of Sihueng City in a number of key areas: Machinery spare parts, cosmetics, solar electricity - ED street lighting systems, medical equipment, trade services, etc.

For events organized domestically, it is recommended to coordinate information and mobilize local businesses to pay attention, research and choose suitable programs to register to attend. Especially regarding the Forum, Fair "Vietnamese Export Goods" in 2024 (taking place in May in Ho Chi Minh City) with a series of activities: Fair "Vietnamese Export Goods", Forum "Promoting Linkage towards Green Export", Conference "Green Production - Green Export", Conference "Digital Transformation towards Sustainable Export". This event brings opportunities for Binh Thuan businesses to participate in displaying and introducing products that meet quality standards, have origin, are oriented or have been exported. In which, priority is given to product groups, key export industries and sectors: Agricultural products, processed foods; textiles, footwear; wooden furniture, handicrafts; products from key industries, logistics services... In particular, from April 22 to 28, 2024, the locality will organize the "Exhibition Week of typical products, OCOP products of Binh Thuan province in 2024" in District 1 - Ho Chi Minh City. According to the Department of Industry and Trade, in addition to promoting products, this is an opportunity to connect Binh Thuan enterprises with distributors, export enterprises in Ho Chi Minh City and other provinces and cities. Thereby, moving towards signing memorandums of understanding, product consumption contracts, contributing to supporting enterprises to promote trade, develop and expand the domestic market as well as export goods.

Trade promotion activities in 2024 are focused on implementation as well as timely information and active participation in related events, which will be a good opportunity for local businesses to grasp and exploit the market more effectively in the coming time.

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