Son Doong Cave in Quang Binh Province is being exploited by Oxalis Adventure Company in the form of adventure tourism, with a duration of 6 days and 5 nights. The Son Doong expedition tour was put into operation in August 2013 and immediately became an attractive tour for adventurous tourists around the world. The tour price for each person to explore Son Doong is more than 3,000 USD. At this point, the Son Doong expedition tour in 2024 is full and the exploitation company is opening sales for the tour in 2025.
In the past 5 years, Son Doong Cave has welcomed nearly 3,500 visitors to explore the cave. The event of Son Doong Cave with its outstanding global values being honored on the Google homepage once again affirms the great values of Son Doong for Vietnam tourism. For those who are interested in Son Doong Cave but have not had the opportunity to directly visit and explore this place, they can admire Son Doong Cave at the "Wonders of Vietnam" tool - an online exhibition on the Google Arts & Culture page launched in early 2021. Here, online users can admire photos and videos of Son Doong Cave, as well as interactive features that allow them to experience the wonders of Vietnam in new ways.
It can be seen that, thanks to the application of digital transformation in destination promotion, Son Doong Cave has become famous all over the world. Mr. Nguyen Chau A - Director of Oxalis Adventure Company shared his experience when applying digital transformation to bring promotional content to the world to introduce the beauty of tourism products to many tourists.
“Son Doong was discovered in 2009, and then announced as the world’s largest cave. At that time, search engines about Son Doong were almost zero. Later, when it was announced as the world’s largest cave, the press wrote a lot, TV studios came to film, and later on, there were social networking tools and events. We published many articles to help introduce Son Doong to the world. At that time, interested people around the world started searching. At present, we record about 90,000 searches about Son Doong every month,” said Mr. Nguyen Chau A.
Currently, tourists’ behaviors and habits in searching for tourism product information are quite diverse; tourists’ needs for using products and experiencing destinations have also changed significantly. This opens up new opportunities but also poses many challenges for the tourism industry in accessing the international tourist market. To adapt to this change, the tourism industry needs to quickly innovate business methods, build focused and key products, and improve the competitiveness of domestic tourism destinations and products.
According to Mr. Nguyen Ngoc Quy - Director of Quang Binh Province Department of Tourism, the development of technology has changed the behavior of tourists, from searching for information, booking services, experiencing at the destination as well as sharing emotions and memories about the trip, most of which take place in the digital environment. Thanks to digital transformation, many tourism businesses have achieved some important results in organizing tours, not only for domestic but also international visitors.
Mr. Nguyen Ngoc Quy said that some tourism businesses in Quang Binh province have successfully transformed digitally, improving their competitiveness in the new context: “Tourism products in Quang Binh have had a great influence and are famous in the world. First of all, we promote in English, then add languages from other countries such as Chinese, Japanese, Korean, French and some other languages to improve the effectiveness of propaganda work on digital platforms better and better”.
Recently, the number of international visitors to Vietnam has increased rapidly, but the number of visitors served by travel agencies has not increased much. This shows that non-tourist tourism or independent travel is becoming more and more popular. This trend is further promoted by the rise of digital transformation.
- The rapid development of technology, especially artificial intelligence (AI), has brought about profound changes in the tourism industry, greatly affecting the way consumers and tourists plan their vacations. - The term B2C is understood as Business to Consumer Commerce. Businesses sell goods and provide services directly to end consumers. The consumer market of the B2C model is very diverse and fiercely competitive. - In tourism, B2C is an operating model in which a company has a tourism product and a strategy to promote, market, and approach its potential customer market. This type of business helps companies directly communicate with tourists to adjust products and appropriate business strategies. - As the Internet develops rapidly, social media channels such as Tiktok, Facebook, Youtube... will be effective places for business and make the business market more bustling and competitive than ever. |
If Vietnamese tourism businesses want to develop quickly and sustainably, they need to gradually convert to an online sales model (B2C) to adapt to new trends. Vietnam has strengths in green tourism development resources, a type of tourism that is popular with many tourists. Tourism businesses not only exploit these resources sustainably but also need to know how to promote on digital platforms, approach and provide information to customers. The digital transformation factor plays a vital role in accessing the global tourist market, as well as increasing the attractiveness and attracting international visitors to Vietnam.
Mr. Ho An Phong - Deputy Minister of Culture, Sports and Tourism affirmed that businesses need to change their development mindset, boldly transform to bring destinations closer to tourists. This change requires creativity, professionalism and a technological foundation.
Mr. Ho An Phong added that digital transformation is also a good opportunity, suitable for young businesses, small and medium enterprises: “The Fourth Industrial Revolution is inevitable and a trend, not excluding any entity, any country and any business participating in business activities in general and tourism business activities in particular. If our tourism does not change, it will not develop because everything will appear on a digital platform, transactions will reduce intermediaries but be closely linked to the destination and bring the destination closer to tourists, as well as bring tourists faster, closer to the destination”.
Digital transformation is an inevitable trend for the tourism industry, contributing to improving competitiveness and sustainable development in the context of the Fourth Industrial Revolution. Digital transformation in the tourism industry, simply put, is the shift from a traditional business model to a more modern business model, focusing on customers according to a data-based digital value chain model.
VOV.VN - Digital transformation in general or digital transformation in tourism development in particular is facing many great opportunities and challenges. In article 2 of the series "Digital transformation in tourism towards green and sustainable growth", VOV mentions the opportunities and challenges when implementing digital transformation in tourism today, including the tourism industry in Quang Binh.
VOV.VN - Digital transformation in the tourism industry is a shift from a traditional business model to a more modern business model, focusing on customers according to a data-based digital value chain model. Digital transformation requires businesses to have a long-term strategy, accordingly, they must innovate from the organization, people to business models.
Source: https://vov.vn/du-lich/chuyen-doi-so-huong-toi-du-lich-xanh-vuon-ra-the-gioi-post1103144.vov
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