"Say Hi" is a show with many global elements with modern music and visual styles, with K-pop and US-UK influences.
This is perhaps Vietnam's initial success in joining the economy. cultural industry billion dollars, but also an opportunity to develop a better version of Vietnamese culture.
The "Say Hi" Brother format is very interesting
Hong Nhung, a student at Hanoi Law University, admits to being a "hardcore fan" of the show. 'Say Hi' Brother.
The girl born in 2003 said: "My brother 'Say Hi' convinced me that the Vietnamese entertainment industry is not inferior to other countries. The show is well invested, the content is quality, creative, the music is catchy, and easy to go viral.
The program format is interesting, very creative in the games, the rules for choosing songs through each live stage. And such constant innovation creates excitement for viewers, it is difficult for the audience to guess what the next episode will do."
Lan Anh, one fan U45 flew back from Japan to watch the concert of Anh trai 'Say Hi', shared: "In the past, I thought singers just sang, watching this made me realize that many rappers write good music. The program is full of new songs with good music, touching emotions, and trendy catchy melodies.
The young guys have bright faces, beautiful bodies, lots of positive energy, talk humorously and charmingly and (seem to) live authentically, and the editing on air doesn't give the impression of a fake speaker.
In addition, the costumes are so beautiful, whoever wears them looks eye-catching, suits their body shape, the song and the fashion, not too monotonous but not too much.
Brother 'Say Hi' is perhaps a prime example of the globalization of entertainment in Vietnam. The show is not only aimed at Vietnamese audiences but also has some international elements, evident in bringing international stars like Alan Walker to Vietnam.
Join the billion dollar entertainment industry
Nowadays, celebrities often have to create a highly commercial image. Being able to represent a certain ideology, such as wealth, fashion, or the ideal boyfriend or girlfriend, is a very important way for celebrities to build a commercial image.
We are living in the postmodern era, when the audience not only listens to music, looks at paintings, watches football but also interacts and participates in the lives of the stars.
The success of K-pop and some US-UK entertainment stars comes not only from music but also from systematic branding, especially shaping the ideal model that young people aspire to.
With K-pop, elements such as accessible lyrics, captivating choreography, relatable love stories, and social media content... are always emphasized.
This is not much different from Anh Trai 'Say Hi', when the show focuses on creating the image of male singers with beautiful, youthful appearances, with a trendy fashion style and a way of communicating that is always gentle, friendly and sometimes a bit dreamy but still exudes strength and dynamism - models that are very popular with female audiences.
Brother 'Say Hi' is perhaps the initial success of a 100% Vietnamese program participating in the billion-dollar entertainment and cultural industry that Korea and China have pioneered.
In the postmodern era we live in, reality TV shows are not just entertainment programs but also reflect the change in the approach to culture and art.
These shows shape the audience's aesthetic of artists, from the perfect image to the standards of musical success.
With the advantage of being a latecomer, grasping the problems of the predecessors, the future 'Say Hi' Brother can avoid the serious problems of other entertainment industries, such as by allowing diversity in artist standards and being closer to Vietnamese culture.
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