According to GizChina , Vision Pro is the first mixed reality glasses announced by Apple at the developer conference - WWDC 2023 to bring users the most immersive experience with a virtual environment completely under everyone's control. To bring that, Apple has used as many advanced technologies as possible.
Vision Pro may have to rebrand when it hits shelves in China
However, Apple has not yet put the Vision Pro on sale, as it plans to launch it in the US early next year. The company may then launch it internationally, where it will face some trouble, especially in China. Based on data from China’s trademark system, Huawei is the company that holds the Vision Pro trademark.
Notably, this is not a new Huawei trademark registration, but occurred on May 16, 2019, meaning Huawei registered this name four years before Apple. Thus, unless Apple takes action to resolve the naming issue, the company may not be able to sell Vision Pro in China.
A closer look at Huawei’s Vision Pro trademark reveals that the registration number is 38242888, and it belongs to the 9th international trademark class. This class covers a wide range of products, from photography and video recording devices to signal transmitters. Interestingly, Huawei’s Vision Pro trademark is exclusive for 10 years, which is from November 28, 2021 to November 27, 2031. It is approved for products and services, including head-mounted virtual reality devices, LCD TVs, radio equipment, and more.
Trademark registered by Huawei in China
While Huawei has exclusive rights to Vision Pro, Huawei’s trademark is not directly related to Apple products. Huawei currently has two product lines related to the term Vision, including the company’s first smart glasses, Vision Glass, and its Vision Smart Screen line. So the Vision Pro name may have been trademarked in anticipation of future additions to the Vision Smart Screen line.
The question is, what will happen to Apple’s Vision Pro in China? Apple could use a few possible scenarios to get the product to sell. First, the company could simply rebrand and give it its own name for the Chinese market — the simplest solution to the trademark issue. Second, Apple could negotiate with Huawei to use the Vision Pro brand in China, a process that would take time but would allow the company to keep the name it has chosen for its mixed reality glasses. Finally, Apple could decide not to sell it in China — something that is unlikely to happen, as such a decision would be a significant loss for Apple, given that China is one of the world’s largest technology markets.
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