According to SCMP , more than a dozen Chinese automakers, from leading brands like BYD to startups, have announced plans to integrate AI (artificial intelligence) DeepSeek to add smart features amid fierce market competition.
“This is a sign that a new competition is forming. Companies are trying to attract drivers and passengers with advanced chatbot tools,” said Phate Zhang, founder of Shanghai-based EV data provider CnEVPost.
“Cars without DeepSeek will lose market share or be eliminated from the market,” he added.
DeepSeek logo in front of a simulation of a smart self-driving car system
DeepSeek, an AI startup based in Hangzhou, has attracted global attention recently with the release of two open-source models, V3 and R1. With a low cost compared to large language models such as OpenAI's ChatGPT or Google's Gemini, DeepSeek has become the focus of the global technology industry and the pride of China.
Integrating DeepSeek chatbots into electric vehicles makes cars safer and smarter through advanced driver assistance systems (ADAS). In addition, AI also brings enhanced entertainment experiences, improving the disadvantages of smart cars.
Last week, BYD announced that it would integrate DeepSeeek into its Xuanji software to enhance the AI capabilities of its vehicles. China’s leading electric carmaker also plans to offer basic self-driving services for free on most of its models. Integrating open-source AI like DeepSeeek could help make self-driving cars more popular, thanks to its low cost and competitive pricing amid an escalating price war.
SCMP reported that BYD plans to integrate its domestic ADAS system into at least 21 models, starting at 69,800 yuan (US$11,000). The system allows cars to drive on highways and park themselves in parking lots.
BYD's rivals Geely, Great Wall Motor, Chery Automobile and SAIC Motor have also revealed plans to integrate DeepSeek into digital cockpits to attract Chinese drivers.
“DeepSeek’s open source model has attracted global developers to participate in security optimization and testing via GitHub, creating a vibrant collaborative innovation ecosystem,” research firm IDC said in a report last week.
“For end users, the ability to deploy new technology, business readiness, speed of training and use of large language models are of greater concern,” IDC noted.
China's growing demand for electric vehicles has prompted major manufacturers to continuously improve autonomous driving technology and upgrade digital cockpits over the past few years.
Zhang Yongwei, secretary general of China EV100, a non-governmental organization whose members include executives from China’s leading electric vehicle manufacturers, said last month that by 2025, there will be 15 million smart cars equipped with pre-autonomous driving systems. That would represent two-thirds of the country’s total vehicle sales that year.
“DeepSeek has become a new source of national pride and will help domestic automakers increase sales,” said Zhao Zhen, sales director at Shanghai-based dealership Wan Zhuo Auto.
The rush to put DeepSeek into new electric vehicles also shows that competition has become fiercer in this market, according to analysts.
Source: https://thanhnien.vn/deepseek-thanh-chuan-muc-moi-cua-xe-dien-trung-quoc-185250218114626033.htm
Comment (0)