In Q4 2024, 36% of iPhone buyers had owned their previous device for 2 years or less, up from 31% in the same period in 2023. This suggests that upgrade cycles are getting shorter as more users choose to upgrade sooner and fewer people keep their iPhones for 3 years or longer.
Apple is succeeding in pushing iPhone users to upgrade
CIRP primarily looks at the US market, which means these trends may not apply as strongly in other regions, where prices and upgrade options may vary. Some of the factors driving this shift include attractive trade-in deals and financing options, especially from US carriers. Many customers find it easier to buy a new iPhone every two years rather than hold onto an older model.
Apple is capitalizing on iPhone user loyalty
As iPhone sales slow, Apple is focusing on retaining customer loyalty. Many of those who upgrade early are loyal Apple users eager to get the latest technology. Conversely, those who wait longer may be looking for a major new feature or a special promotion.
As for Apple’s new artificial intelligence (AI) features, the AI system requires at least an iPhone 15 Pro, while older devices don’t support them. However, it’s unclear whether AI will have a big impact on purchasing decisions, especially given how little it’s been demonstrated.
While loyal iPhone users are eager to upgrade, Apple faces a challenge as many people keep their iPhones for years because they still work well. To encourage upgrades, the company is focusing on improving the camera, battery life, and AI features to make new models more appealing.
If the trend toward faster upgrades continues, Apple's strategy may be working, making the new iPhone a "must-have" device. But whether the trend will persist remains a big question mark.
Source: https://thanhnien.vn/iphone-moi-hut-nguoi-dung-nang-cap-thiet-bi-nhanh-hon-18525021622173553.htm
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