Successful in international investment and technology, Viettel continues to maintain its position as the most valuable brand in Vietnam; and at the same time, the most valuable telecommunications brand in Southeast Asia in 2023.
On August 15, in Hanoi, the Military Industry - Telecommunications Group (Viettel) was honored as the most valuable brand in Vietnam; and also the most valuable telecommunications brand in Southeast Asia according to the assessment of Brand Finance - the world's leading organization in the UK on brand valuation.
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With the most valuable brand in Vietnam, Viettel achieved the highest score in public perception of the brand. |
In 2023, Viettel is valued at nearly 9 billion USD, accounting for nearly 36% of the total value of the 10 most valuable brands in Vietnam (25.1 billion USD). Since Brand Finance announced the brand value for businesses in Vietnam, Viettel's brand value has continuously grown and maintained its top position in this ranking. According to the assessment, public perception of the Viettel brand such as "Familiarity", "Consideration of using the brand" and "Readiness to recommend the brand" are ranked highest, with scores above 9/10.
Viettel is also highly appreciated for its perceived value of sustainability according to independent research by Brand Finance. In 2022, Viettel has shared more than 380 billion VND for social responsibility activities with the vision of "Innovation for people". Digital technology not only promotes economic development, but also contributes to a strong increase in social welfare. Viettel identifies "Community development is closely related to innovation and sustainable development".
Viettel has maintained its position as the most valuable brand in Vietnam for many consecutive years. |
Commenting on Viettel’s brand value, which has been maintained at No. 1 for many consecutive years, Mr. Alex Haigh, CEO of Brand Finance Asia - Pacific, said: “One of the important factors when assessing Viettel’s development potential in Southeast Asia and globally is Viettel’s successful expansion into international markets. The performance of its overseas companies has highlighted Viettel’s ability to adapt to diverse markets, leverage its expertise and create value on a global scale. This contributes to enhancing Vietnam’s position in the international arena. Viettel has paved the way for other Vietnamese businesses to explore and succeed in the international market.”
In the first 6 months of the year, Viettel's foreign telecommunications investment reached more than 13,300 billion VND in consolidated revenue, an increase of 18%.
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