Uniqlo Vietnam celebrates 5th anniversary, brings Vietnamese folk culture into new collection

Uniqlo celebrates 5 years of operation in Vietnam by honoring folk cultural values in new collections.

With the message "Thank you Vietnam - Always love", Uniqlo organizes a series of customer appreciation activities with many attractive gifts taking place across the retail and online store system from November 29 to December 5, 2024.

Looking back on Uniqlo's 5-year journey in Vietnam, Mr. Nishida Hideki - General Director of Uniqlo Vietnam shared: “5 years has been a proud and memorable journey for all of us. In 2019, we officially opened the first Uniqlo store in Vietnam, and after 5 years, Uniqlo has been present in major cities across the country. This is an important milestone when the Uniqlo brand has always received the support and trust of Vietnamese customers.”

Exclusive collection with Vietnamese character

Uniqlo has collaborated with The Walt Disney Company to bring the “UT Mickey Mouse in Vietnam” collection, inspired by traditional cuisine and costumes. The collection celebrates the uniqueness of Vietnamese street culture with patterns recreating the image of conical hats, ao dai, and dishes such as banh mi and fried fish and beef balls.

The collection includes 4 designs for both men and women, available from November 29, 2024 at all 26 Uniqlo retail stores in Vietnam and Uniqlo Online.

The “UT Mickey Mouse In Vietnam” collection is inspired by traditional cuisine and costumes. Photo: Uniqlo

In addition, with the spirit of honoring Vietnamese identity, Uniqlo also collaborated with young artist Chung Pham to launch the collection “UTme! Folklore Chronicles”. The collection is designed with unique folk motifs, recreating familiar images such as: a pair of shoulder poles, cyclo and water puppetry, bringing a cultural breath that is close but impressive and modern.

Young artist Chung Pham brings to the collection “UTme! Folklore Chronicles” with typical Vietnamese folk motifs. Photo: Uniqlo

Talking about the collection “UTme! Folklore”, young artist Chung Pham shared: “As a Vietnamese, I am proud to say that Vietnam is a country with a unique folk culture that many people do not have many opportunities to access. From the perspective of a young person, and also an artist who loves using folk materials to express through the language of painting, I wish to bring these long-standing cultural features closer to more young people and international friends”.

The “UTme! Folklore Chronicles” collection will be available at Uniqlo Dong Khoi, Uniqlo Saigon Centre (HCMC), and Uniqlo Vincom Pham Ngoc Thach, Uniqlo Hoan Kiem (Hanoi) stores from November 29, 2024.

Lots of shopping deals and exclusive gifts

In addition to the launch of special collections, Uniqlo also offers many attractive promotions for iconic LifeWear products and many attractive gifts for customers for 3 days from November 29 to December 1, 2024.

With a bill of VND 1,699,000 or more, customers will receive a “Made in Vietnam” tote bag with a unique design created by Uniqlo in collaboration with Vuon Illustration. In particular, the first 100 customers each day will also have the opportunity to receive other gratitude gifts such as: limited edition pins (Uniqlo Dong Khoi), traditional figurines created by artisan Dang Van Hau (Uniqlo Hoan Kiem).