As consumers shift to buying high-end, well-researched products, potential manufacturers have caught up with the market, investing heavily in high-quality products from raw materials, product quality, packaging, identity, etc.
Particularly among these is the pharmaceutical business group because consumers are increasingly paying attention to health. Traphaco, the leading pharmaceutical manufacturer in Vietnam, has been preparing for the past 4 years for the high-end oriental medicine segment, including the high-end liver tonic product Boganic Premium, which originated from the very popular liver tonic Boganic.
As one of the first group of oriental medicine manufacturers to invest in raw material areas according to WHO-GACP standards (good practice in growing and harvesting medicinal herbs according to World Health Organization standards), Traphaco has built large and standard raw material areas in Sa Pa - Lao Cai province (growing Artichoke), Phu Yen (Bitter ground vegetable) and Phu Tho (Blue morning glory), the main raw materials for producing liver tonics.
Traphaco technical staff instruct ethnic people in Sa Pa, Lao Cai to grow Artichoke according to GACP-WHO standards
Oriental medicine is a "specialty" of the Vietnamese pharmaceutical industry. Like products from lingzhi, red pine... Korea, medicinal herbs among the 4,000 species of plants that can be used as medicine in Vietnam have been grown according to strict standards from the stages of selecting seeds, planting and harvesting, and preliminary processing before being made into extracts and pills, to ensure stable drug quality at a high level, instead of importing raw materials which is less laborious but has many risks.
For many years, Traphaco's Boganic liver tonic has won important awards in the pharmaceutical industry, many times being the only representative of the industry in the top 10 outstanding Vietnamese brand products, and always being a product in the leading group of liver and gallbladder protection drugs in the market.
Morning Glory Field with purple flowers (there is also a white flower variety that is also used as medicine)
The research project on producing Boganic liver tonic and detoxification medicine from Vietnamese medicinal herbs was honored to win first prize of the VIFOTEC Scientific Creativity Award, with the participation of Vietnamese scientists.
But when investing in the high-end oriental medicine segment, including Boganic Premium, in addition to the clean standard raw material foundation and preparation technology at the modern "green factory" in Hung Yen, Traphaco invested in Boganic Premium so that the number of pills taken each day is less, the content is higher, the brand identity is standard so that customers avoid buying fake products, while the price is completely commensurate with the value it brings.
After the market launch, signals from customers show that they are paying close attention to the premium product group, especially customers who tend to live green, actively, and care about the environment. Sales of the Premium product group increased 5 times compared to the time of launch.
Traphaco introduces Boganic Premium product to international friends
The average life expectancy of Vietnamese people has reached approximately 74 years old, a significant increase compared to before, but healthy life expectancy is still "stuck" because the average number of diseases in the elderly group is up to 3.
This partly stems from the principle of taking care of our health from a young age, from exercising, a healthy diet, regular health check-ups and awareness of detoxifying the body, in which the liver is considered the "factory" of detoxification of the whole body, so we should periodically use detoxification and liver-nourishing products to protect the "factory" and thereby protect our overall health.
Products in Traphaco's Premium line
When investing heavily in high-end liver supplements,
Traphaco has focused on 3 main factors:
- ESSENCE:
The formula combines Boganic GACP and Glutathione with strong antioxidants, helps nourish the liver, cool the liver, prevent free radicals, fight oxidation, increase the body's immunity, the product can be used for people with hepatitis B, C, cirrhosis, fatty liver.
The product also uses medicinal herbs that meet GACP standards, Artichoke extract that meets European Pharmacopoeia standards, and at the same time, a new active ingredient Traphanoside GO1 is isolated in the extract of bitter ground herb.
People in Sa Pa, Lao Cai grow and harvest Artichoke according to GACP-WHO standards.
- MODERNITY:
Using modern preparation/production technology, spray drying technology allows the solubility of medicinal powder to reach 90-100%, increasing the speed and content of active ingredients absorbed into the body, for faster and better effects.
The product is manufactured at the largest GMP (Good Manufacturing Practice) oriental medicine factory in Vietnam.
Traphaco's GACP-WHO standard Morning Glory growing area in Phu Tho
- SUSTAINABILITY :
Applying sustainable standards (GACP-WHO), growing and harvesting medicinal herbs with conservation, maintaining valuable genetic resources and local biodiversity. At the same time, creating sustainable livelihoods for medicinal herb growers with high income compared to agricultural crops.
Promote a green and clean lifestyle, contribute to the community and create jobs for farmers in provinces and cities growing medicinal plants.
Source: https://tuoitre.vn/traphaco-dau-tu-manh-dong-duoc-cao-cap-voi-bo-gan-boganic-premium-20240522091027486.htm
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