High-end oriental medicine and new consumption trends of Vietnamese people

Traphaco's Premium Oriental Medicine product line not only marks a strategic step in elevating the brand but also contributes to improving the quality of life of the community.

In recent years, consumer behavior in Vietnam has changed significantly, especially in the healthcare sector. According to a report by McKinsey & Company, Vietnamese consumers are becoming more sophisticated, reflected in four major trends. They no longer follow the beaten path in shopping but increasingly pay attention to the true value of products. Consumers are willing to spend more on high-end or value-for-money products, while mid-priced products are gradually losing their appeal.

The development of technology and the internet has also contributed to changing consumer habits. Today's shoppers often combine online and offline shopping, using digital platforms to search for information, compare prices and evaluate products before making a final decision. In addition, brand loyalty is no longer as strong as it used to be. Consumers are willing to switch between brands if they find a better product or service.

Another prominent trend is the rise of green living. Consumers are increasingly concerned about health and the environment, prioritizing healthy, sustainable and eco-friendly products. According to Nielsen research (2020), up to 80% of Vietnamese consumers are willing to pay more for products with sustainability commitments. These trends show that businesses need to constantly innovate to meet the increasing demands of the market.

Responding to these changes, Traphaco has launched a Premium line of Oriental Medicine products, which not only marks a strategic step in enhancing the brand but also contributes to improving the quality of life of the community. This product line possesses three core characteristics: Essence, Modernity and Sustainability.

The essence here is the perfect combination of traditional oriental medicine and modern scientific achievements. Products such as Boganic Premium and Cebraton Premium are clear evidence of this combination. Boganic Premium is developed from Boganic GACP extract, combined with Glutathione and strong antioxidants, helping to nourish the liver, detoxify, and increase resistance. This product is also suitable for people with high liver enzymes, fatty liver or cirrhosis, with a dosage of only 1 - 2 tablets per day. Meanwhile, Cebraton Premium possesses an improved formula with GACP ginseng essence, Ginkgo biloba, and GABA active ingredient, helping to increase brain circulation, reduce nervous tension, improve sleep, and enhance quality of life.

Traphaco premium oriental medicine has a breakthrough formula from GACP-WHO medicinal herbs.

The modern characteristics of this product line are clearly demonstrated through advanced production technology and in-depth research. With raw materials meeting international GACP-WHO standards and modern preparation technology such as spray drying, Traphaco's products ensure high solubility, bringing optimal efficiency to consumers. The company has gone further by successfully researching and isolating a new active ingredient from Rau dang dat, named Traphanoside GO1, which meets European pharmacopoeia standards and is granted an international patent. These achievements have helped Traphaco enhance its reputation in the Oriental medicine industry, not only domestically but also in the international market.

Traphaco's high-end oriental medicine line attracts foreign experts.

Sustainability is the last but not least important factor in Traphaco's strategy for developing high-end oriental medicine. In addition to focusing on product quality, the company also focuses on social responsibility. Programs to support people in remote areas, help ethnic minority children go to school and promote gender equality have created profound community values. Sustainable development is not only a business strategy but also becomes the guiding principle for all activities of Traphaco.

With changes in consumer habits and the constant development of technology, Traphaco's premium oriental medicine products are not only a healthcare solution but also a symbol of a modern, sustainable and responsible lifestyle. In the future, with changes in consumer awareness and behavior, these products will certainly become the top choice in the Vietnamese market.

Source: https://baodautu.vn/dong-duoc-cao-cap-va-xu-huong-tieu-dung-moi-cua-nguoi-viet-d240589.html