Promoting domestic consumption during the year-end holidays

Hà Nội MớiHà Nội Mới25/12/2024

With incentives up to 100%, Hanoi Promotion Month 2024 is implemented with many key activities to enhance the development of trade promotion activities, applying technology towards the entire traditional and smart consumer markets.
The program promises to be an important boost to promote domestic consumption, increasing total retail sales at the end of the year and the Lunar New Year 2025. Many rich and convenient shopping experiences

In order to stimulate consumption and create opportunities for people to buy cheap goods, from December 19 to 30, the Hanoi Center for Investment, Trade and Tourism Promotion in coordination with the Hanoi Department of Industry and Trade and businesses organized Hanoi Promotion Month 2024.

The program aims to stimulate consumer demand, promote production and business activities and economic growth in the city, support businesses in promoting products and services, connect manufacturers with distribution channels, businesses with consumers...

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With the participation of hundreds of businesses from many different fields, the event attracted the participation of millions of consumers. The program also contributed to promoting smart and modern consumption, with discounts of up to 100% at some promotional golden points.

In addition to facilitating consumers to shop at preferential prices, the program also promotes the use of cashless payment methods, while strongly promoting the campaign "Vietnamese people prioritize using Vietnamese goods".

At the same time, shopping malls, supermarkets, convenience stores and e-commerce systems are actively participating to bring people rich and convenient shopping experiences.

Applying technology, towards a modern market

This year, the Hanoi Promotion Month program continues to be implemented with a series of activities focusing on trade promotion, applying technology towards a modern market, connecting businesses and consumers more quickly.

Accordingly, the opening ceremony of the Program will take place at 7:30 p.m. on December 19 at Roman Square, An Binh City Urban Area, Bac Tu Liem District, officially activating more than 1,000 promotional points of sale including: a chain of stores in all economic sectors and 50 Golden Promotion Points which are large supermarket systems and shopping malls in the city with discounts of up to more than 50%.

According to the City's Center for Promotion, Investment, Trade and Tourism, trade promotion activities connect businesses and consumers with experiences, product and service trials, and deep promotional programs of up to 100%...

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In addition, the event "Hanoi Mega Sale" in 2024 will also be deployed, with a scale of 80-100 booths, along with many exciting activities, with unique shopping spaces, prominent identification for each field, combined with the deployment of free internet space for businesses and consumers to shop. Thereby, promoting trade promotion, shopping, and brand promotion activities to kick off Hanoi Promotion Month 2024.

During Hanoi Promotion Month 2024, the City's Center for Promotion, Investment, Trade and Tourism also launched the event "1,000 promotional points - Bustling promotions" throughout December 2024 at 1,000 promotional points of sale belonging to production, business, trade and service distribution systems, chain stores, supermarkets, and e-commerce websites in Hanoi.

The program includes promotional activities in many forms (direct, online, loyal customers, gift gameshow, lucky draw...), discounts from 20% to over 50% for at least 20% of the business's current products.

Next is the event "Golden Day of Shock Prices" which will take place on December 21 and 22 at 50 Golden Shopping Points, which are large supermarket systems and shopping malls in Hanoi. The Golden Points participating in the event will simultaneously deploy the Golden Point of Shock Prices identification signs provided by the Organizing Committee at direct shopping points, websites, and fanpages of businesses to help consumers identify and shop.

Supermarket systems and large shopping malls are Golden Point participating in the event to implement special promotions and discounts with maximum discounts of up to 100%, through forms such as issuing electronic discount vouchers, direct discounts on products at the point of sale, discounts when buying online/paying with some e-wallets, affiliated banks, discounts for loyal customers...

The program organizers said that to ensure consumer rights, the city's Center for Promotion, Investment, Trade and Tourism requires businesses participating in the program to ensure that promotional products are of good quality and have clear origins.

With careful preparation and the participation of nearly 500 businesses responding to the implementation of promotional activities in many diverse forms, Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the Capital and affirming the brand value of a special year-end promotion program that is always eagerly awaited by consumers in the Capital, tourists...

Source: https://hanoimoi.vn/thang-khuyen-mai-ha-noi-2024-thuc-day-tieu-dung-noi-dia-dip-le-tet-cuoi-nam-687897.html

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