Enhance cultural quality in tourism products

But this commodity is not a static commodity, it is very flexible, including many factors, in addition to the pre-designed tour product, it is also an operating process, taking place with many fluctuations.

Therefore, the designer (travel agency), operator (tour manager) and implementer (tour guide and service team) require professionalism, high expertise, dedication and experience in handling situations quickly.

At a higher level, the quality and class of a tourism tour also requires many other things, among which, enhancing the cultural quality (VH) in each tourism product is a type of tourism that requires a very high quality of service.

Going into the specific issue, that is the cruise journey on the Mekong River with experienced, powerful and potential "bosses" has really begun to fundamentally adjust by spending more time stopping in the lower Mekong River, exploring more deeply instead of just passing by like in the past decades. In which, they want to exploit more densely the indigenous cultural experiences of the Vinh Long province area.

Along with the attention and dedication to researching cultural experiences in Vinh Long area, recently there is a project to build a 5-star yacht named Mekong Lover by Focus Travel Group: Mekong Lover will not only be a simple tourist yacht, but also a cultural resort space.

The ship's design details are inspired by Indochinese architectural style, expressed through wood carvings, arched windows, and hand-crafted ceramic tiles, reminiscent of ancient villas in Saigon, Hanoi and Phnom Penh.

Some of the interior design features are inspired by the ancient house of Huynh Thuy Le (Sa Dec) - the place associated with the story of female writer Marguerite Duras, creating a space that is both nostalgic and luxurious.

In the travel industry, there is a common opinion that Vinh Long is a locality with many advantages to build products that go into cultural depth. We are very happy with this opinion, but what must we do to make those advantages truly become cultural tourism products at a high level?

Vinh Long is facing that opportunity, especially with cruise tours on the Mekong River, but whether we can proactively seize that opportunity is the important issue. Not far away, the Mekong River will become bustling but with luxury cruises going back and forth and what must we do to make these luxury cruises anchor for a long time on the Co Chien River so that tourists can enjoy and experience more of the local culture of Vinh Long.

NGOC TRANG

Source: https://baovinhlong.com.vn/xa-hoi/du-lich/202502/tang-cuong-chat-van-hoa-vao-san-pham-du-lich-1b863bd/