Ninh Binh develops cultural industry

In Decision No. 218/QDTTg dated March 4, 2024 of the Prime Minister approving the planning of Ninh Binh province, period 2021-2030, vision to 2050, it clearly states the development target by 2030 as: "strive for cultural industry to account for over 10% of GRDP". And by 2035: "Become a centrally-governed city with the characteristics of a Millennium Heritage City, a creative city; a large center with high brand value in tourism, cultural industry, heritage economy of the whole country and the Asia-Pacific region...".

Thus, cultural industry has become a specific qualitative target and quantitative target in the development direction and roadmap of our province until the mid-21st century. This is both an opportunity and a significant challenge, requiring the Party Committee, army and people of Ninh Binh to have high determination and great efforts to achieve the set goals and targets.

Ninh Binh province has almost all favorable conditions to develop cultural industry, especially in fields such as: tourism, Cheo singing, Xam singing, handicrafts, cinema, fine arts, photography and exhibitions....

Ninh Binh has many famous landscapes and landscapes such as: Trang An Scenic Landscape Complex recognized by UNESCO as a World Cultural and Natural Heritage with the historical and architectural relics of Hoa Lu Ancient Capital, Bai Dinh Pagoda; Tam Coc-Bich Dong tourist area; along with Non Nuoc Mountain; Van Long Wetland Nature Reserve; Phat Diem Stone Church; Cuc Phuong National Park... which is both a tourist destination and a place that can be used as a backdrop for creating unique cultural products.

In particular, Ninh Binh also has a rich historical and cultural tradition associated with three dynasties: Dinh, Tien Le, Ly. Hoa Lu is also the land where the Tran kings and their subjects retreated to direct the Dai Viet army and people to fight against the Yuan-Mongol invaders in the 13th century. The milestones and historical events of the nation associated with outstanding figures such as: Dinh Tien Hoang, Dinh Dien, Nguyen Bac, Trinh Tu, Luu Co, Queen Mother Duong Van Nga, Nguyen Minh Khong, Truong Han Sieu... through the typical historical periods of Ninh Binh are excellent "input" materials to create cultural products and services with diverse types... to meet the increasingly strong and diverse needs of consumption and cultural enjoyment of the people.

Another advantage is that Ninh Binh develops the cultural industry in the context of the rapid development of information technology and artificial intelligence (AI). It can be said that AI is currently an irreversible trend in the world when it contributes practically to serving human life. The development of information technology and AI allows us to restore and create unique cultural products about the land and people of Ninh Binh in historical periods that people can visit and enjoy through works of art and bring high economic value.

Our province has a young, abundant labor force with a fairly high level of education. Party committees, authorities at all levels and the political system pay attention and create favorable conditions in all aspects... These are basic advantages for the development of cultural industry in Ninh Binh.

In addition, Ninh Binh province also has some difficulties: Information data on historical and cultural events and figures through the periods is still limited and needs to be further researched and systematized. Information technology infrastructure is not yet synchronous and modern. The number of people who are good at information technology, AI, and at the same time have creative capacity with deep intelligence and cultural capital, plus business skills to create cultural products is still small. Policy mechanisms and support funds are not synchronous and strong enough...

In recent years, implementing the policies and resolutions of the Party and State on developing cultural industry, our province has made many efforts and achieved some outstanding results in the fields of cultural tourism, handicrafts... However, the development of cultural industry is not comprehensive and even in all fields.

To complete and exceed the target of developing cultural industry set by 2030: "striving for cultural industry to account for over 10% of GRDP", in the coming time, Ninh Binh province needs to focus on propaganda and education to raise awareness for Party committees, authorities at all levels, cadres, party members and people about cultural industry.

Build and perfect mechanisms, policies, plans, and projects on the development of cultural industries. Have solutions in leadership, direction, and management focused, decisive, and assign tasks with the motto of clear people, clear work, and clear completion time because cultural industries require creativity and intelligence.

Choosing to develop the cultural industry with sectors and fields such as: Handicrafts; Cultural tourism; Design; Performing arts; Fine arts, photography and exhibitions... is the strength of Ninh Binh to create more jobs, increase income as a premise to lead other fields.

Expand cooperation and investment in information technology infrastructure, cultural services, tourism, film studios, etc. Invest in building an Innovation and Creativity Center and have policies to attract talented people to work in the province to comprehensively develop the fields of cultural industry: Advertising; Architecture; Software and entertainment games; Handicrafts; Design; Cinema; Publishing; Fashion; Performing arts; Fine arts, photography and exhibitions; Cultural tourism as stipulated in the "Strategy for developing cultural industries to 2020, vision 2030" approved by the Government.

Nguyen Dong

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